Job Title

Job in Brief:      This is a hands-on role with planning and execution of Marketing baby product retail stores to drive market share, brand management, event management and  New business development. Roles & Responsibilities : In-store and Local: ·      Plan and execute monthly in-store thematic promotional campaigns, in-store events, festivals, and special days to increase sales. ·      Increase store footfall through local outreach, influencer tie-ups and seasonal campaigns and advertising and PR ·      Build Community outreach initiatives with schools, clinics and parenting groups. ·      Co-ordinate Branding, signage and point of sale display material requirements. ·      Share the marketing plan note with store managers at least a week in advance · Create Monthly marketing plans ·      Plan and implement best practices ·      CRM and brand Campaign management: ·      Manage loyalty program to track and improve repeat purchases and LTV ·      Create and execute seasonal campaigns to drive footfall ·      Create and execute offers and promotions to increase sales of non-moving inventory ·      Effective communication of brand attributes ·      Monitor competitor activities Digital & Social Media: ·      Build content and community engagement across all digital channels. ·      Collaborate with designers and agencies for creatives and content. ·      Monitor performance of digital campaigns and optimise for engagement and conversions ·      Plan and execute Media plans ·      Networking with all stakeholders to increase brand Loyalty Collaboration and Reporting: ·      Work closely with the store team, Merchandising and operations to meet the business goals ·      Analyse customer insights, market trends, and competition studies of new geographic territories for expansion and provide reports for management for further action. ·      Building and managing the Marketing team. ·      Track KPIs and ensure timely execution of plans. Strategy: ·      Monitoring and control of the budget for marketing activities ·      Cost optimisation initiatives ·      Plan and implement brand campaigns ·      Vendor development ·      Work closely with top management and the operations team for the planning and launch of new stores and products Requirements • Bachelor’s or Master’s degree in Marketing, Business, or related field • 5+ years of experience in retail or consumer marketing • Strong understanding of store-level marketing and customer engagement • Hands-on experience in social media, basic content planning, and digital promotions • Excellent communication and coordination skills • Strong attention to detail and deadline orientation