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Role: Social Media Specialist Remuneration: Only Equity Shares in the London (United Kingdom based Start-up) Nature/Location: Remote, Part-timeWhy ROPTIA?- Credited by Microsoft, Amazon - S/EIS authorised by UK government’s HMRC - Backed by Founder Institute - One of the TOP 50 Start-ups in the World Festival Start-ups AwardThis is an exciting opportunity to work closely with an Early-Stage Start-up located in London. We are a team of 30+ members located across 6 different countries. You would be joining in a key stage of the Start-up & play a key role in its success. This is an opportunity for someone who likes to prove him/herself & climb the career ladder effectively at the same accelerated phase of the Start-up.Imp Note: -There is no salary in this role; Team members would receive the equity in the company based on your level of contribution. Every member of the team is expected to contribute a minimum of 2.5 hrs/day contributions. As a reward, team members will be receiving Company Shares in our funding round, Shares will be allocated in the funding round that will be closed after 31-December-2025. These allocated shares can be liquidated in the subsequent funding round. Team members will get the benefit of increased share prices in 2025 at the time of liquidation. The allocated shares value will be calculated based on the number of hours the team member has contributed. Equity Shares will be calculated based on£5/hr (GBP)& company shares will be allocated to team members in the funding round that will be closed after 31 December of 2025. Shares will be allocated after closing the funding round. We are a remote-first, innovative prop-tech start-up committed to creating a thriving and inclusive workplace.Role Description:We’re looking for a Social Media Specialist to grow and nurture our online presence and community. This role is responsible for building connections with our audience, engaging with users, driving awareness, and creating positive sentiment across our social media channels. You’ll be working closely with marketing, customer success, and product teams to amplify our brand and engage our community effectively. The ideal candidate will have experience in both B2B and B2C social media strategies, ensuring content is tailored to different audiences across platforms.Key Responsibilities:Community Engagement & Growth:● Develop and implement comprehensive social media strategies aligned with our B2B and B2C marketing goals. ● Create and maintain a social media calendar, ensuring consistent and engaging content. ● Cultivate and manage online communities across key social platforms (e.g., Instagram, Facebook, Twitter, , YouTube) by engaging with followers, responding to comments, and fostering meaningful conversations. ● Develop and execute strategies to increase follower growth, engagement, and loyalty within our community. ● Proactively identify, build relationships with, and engage brand advocates, influencers, and real estate communities to expand our reach.Content Creation & Curation:● Create engaging and relevant content for various social media platforms (e.g., , Twitter, Facebook, Instagram, YouTube). ● Develop content tailored to both B2B and B2C audiences, addressing their specific needs and interests. ● Collaborate with content and marketing teams to plan, create, and post engaging, on-brand content that aligns with our messaging and objectives. ● Utilize user-generated content and customer testimonials to create authentic stories that resonate with the audience. ● Design or collaborate on social assets, graphics, and videos to support campaigns.Social Listening & Insights:● Monitor and report on social media trends, sentiment, and feedback to gain insights into customer needs and behaviors. ● Use social listening tools to track brand mentions, identify potential issues, and collaborate with customer support to manage escalations.Campaign Support:● Support digital marketing campaigns and product launches by creating and implementing social media initiatives that align with broader marketing strategies. ● Work closely with paid media teams to enhance organic performance and support content amplification.Metrics & Reporting:● Track and analyze community growth, engagement metrics, and content performance to optimize strategies. ● Provide weekly/monthly reports with actionable insights to improve social media efforts.Required Experience & Skills:● 4+ years of experience managing social media channels and/or community engagement, preferably in the tech or prop-tech space. ● Strong understanding of major social media platforms and their best practices. ● Excellent written and verbal communication skills with a knack for creating engaging, brand-aligned copy. ● Familiarity with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer). ● Creative thinking with a strong visual aesthetic to help create appealing content. ● Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus. ● Highly organized and proactive, with the ability to work independently in a remote-first environment. ● Passionate about community-building and connecting with audiences in the prop-tech or real estate space. ● Empathy-driven approach to customer engagement with the ability to handle challenging conversations diplomatically.What We Offer:● A remote-first, collaborative work environment. ● Opportunity to make a significant impact within a fast-growing, innovative company. ● Ongoing training and development opportunities.Ready to take the next step in your career? Apply today!