Job Title

Job DescriptionWe’re looking for a proactive Sales & Marketing Specialist to promote our data analytics solution built on the Zoho ecosystem. If you have hands-on experience in digital campaigns, lead generation, and can confidently talk to business clients — we want to hear from you!Responsibilities1. Strategic PlanningDesign and execute digital marketing strategies for product awareness and lead generation.Align campaigns with sales goals and business growth milestones.2. Campaign OwnershipPlan and run ad campaigns via Meta Ads, Google Ads, and LinkedIn.Track campaign performance and optimize based on CTR, CPL, and conversions.3. Channel OptimizationManage organic and paid channels: SEO, Meta Ads, Google Ads, and email campaigns using Zoho Campaigns.Launch and test landing pages, CTAs, and forms.4. Content & Asset CreationCreate or oversee design of creatives, email templates, video snippets, case studies.Use Canva/Zoho Campaigns for content creation and automation.5. Budget TrackingWork with fixed monthly ad spend; ensure RoAS (Return on Ad Spend) is optimized.6. Reporting & ImprovementAnalyze campaign reports, identify insights, and refine strategies based on lead quality and source efficiency.7.Social Media Management & Organic Growth:Maintain and grow our presence on LinkedIn, Instagram, and other platformsPlan weekly content calendar (posts, stories, short videos, LinkedIn carousels)Focus on inbound engagement to attract leads organically over timeMonitor growth (followers, likes, DMs, form fills) through Zoho Social or native analytics Requirements0–1 years of experience in B2B digital marketing.Proficient in maintaining LinkedIn and Social media Ads to generate Leads.Creative thinker with strong analytical skills.Experience building landing pages and campaign funnels.Bachelor's degree in Marketing or relevant field (preferred).