Job Title

About The Company: Leezu’s is a premium personal care brand co-founded by Leeza Mangaldas and Hanna Stromgren Khan, bringing together their unique strengths and experiences to create something exceptional. Leeza, known for her award-winning work in educational resources and conversations around relationships, gender, and body positivity, has spent over half a decade passionately dismantling shame and celebrating joyful experiences. Hanna, a trailblazer in entrepreneurship, founded the Bozzil Group and has redefined the Direct-to-Consumer space by co-creating premium brands with influencers, leveraging their trust and loyal audiences. Together, they design beautiful, easy-to-use products that inspire delight, spark self-discovery, and transform playtime into an experience that’s euphoric, comfortable, and fun!About the Role We are seeking a dynamic and strategic Head of Brand & Marketing to spearhead our brand and marketing efforts, driving business growth and elevating market positioning. In this pivotal role, you will craft and execute high-impact marketing strategies, strengthen brand equity, and enhance customer engagement across diverse channels. If you're passionate about building brands that inspire, influence, and leave a lasting impression, this is your chance to lead and make a transformative impact.Key Responsibilities -Brand & Marketing Strategy : Lead the development and execution of an integrated brand and marketing strategy that drives profitable, scalable growth and aligns with overarching business objectives Define and uphold a compelling brand identity across all customer touchpoints, strengthening brand recall through differentiated storytelling and high-impact campaigns Spearhead multichannel expansion, across D2C, E-commerce, Quick-commerce, marketplaces, influencers, YouTube, and more, ensuring strategic alignment of marketing budgets, creative direction, and channel objectives.-Growth & Performance Marketing Own key growth metrics including ROAS, CAC (blended and channel-wise), conversion rate optimization (CRO), retention, and LTV, ensuring sustainable growth without over-reliance on paid media Drive topline revenue growth with a clear profitability focus, leveraging data to inform high-return campaigns and budget efficiency. Target: 10% month-on-month revenue growth while maintaining a blended CAC below X Strategically optimize website and ad performance through conversion rate improvement initiatives and full-funnel performance reviews Lead monthly offers, discounting and campaign strategy in sync with performance projections, inventory plans, and acquisition targets.- Organic Growth & Channel Diversification Aggressively expand organic reach and conversions across existing social channels: Instagram, YouTube, Reddit, + strategies for platforms not already in use eg Twitter, meme marketing, offline Set sustainable strategies and systems for content creation, storytelling, community building, and platform-native engagement, with a focus on growth. Target: X% MoM growth in organic traffic and social followers Refine and scale owned marketing channels and retention efforts, particularly email and WhatsApp, to reduce dependence on Meta and other high-cost paid platforms, positioning them as core revenue drivers Refine and oversee SEO strategy that improves visibility, relevance, and inbound traffic from high-intent audiences.- Influencer & Advocacy Marketing . Build and manage ROI-driven influencer partnerships with measurable revenue impact. Target: X% of monthly revenue from influencer-driven sales. Leverage UGC and engagement metrics to fuel brand trust, authenticity, and social validation.Customer Retention & Loyalty Strategy Design and grow customer loyalty, referral, and rewards programs to deepen retention and increase customer lifetime value. Build a strong foundation of returning customers through personalized communication, lifecycle marketing, and thoughtful post-purchase journeys.Earned Media & Brand Reputation Lead PR initiatives to amplify brand visibility through earned media coverage, industry features, and thought leadership Leverage media engagement, events, and strategic collaborations to drive organic awareness and credibilityAnalytics & Marketing KPIs Define, monitor, and continuously optimize all core marketing KPIs — ROAS, CAC, CRO, LTV, retention, and influencer ROI, ensuring all initiatives are data-driven and outcome-focused Translate performance data into insights into actionable plans, aligning marketing efforts with broader business goals and financial health. Blended CAC Target: Maintain below X while scaling efficiently.Leadership & Cross-Functional Alignment Build and lead a high-performing marketing team, balancing the use of external agencies and internal expertise to ensure. accountability, creativity, cost efficiency, and exceptional execution. Collaborate closely with product/design and operations teams to drive alignment, prioritization, and delivery of strategic marketing initiatives. Foster a results-driven and data-informed culture of experimentation and continuous growth.Qualifications & Skills 10+ years of progressive marketing leadership experience, ideally within personal care, beauty, or lifestyle sectors, with a strong track record of scaling brands in competitive, high-growth environments Deep expertise across the marketing spectrum, including brand building, digital marketing, content strategy, and performance marketing—with a demonstrated ability to balance creative excellence and commercial outcomes Proven success in driving sustainable, measurable business growth through a combination of data-led decision-making and bold strategic thinking Strong command of key marketing levers such as ROAS, CAC, retention, LTV, CRO, and organic growth, coupled with the ability to translate insights into impactful action Visionary yet pragmatic leader with the ability to inspire cross-functional teams, align stakeholders, and foster a high-performance culture rooted in accountability, collaboration, and innovation Excellent communication and storytelling abilities, with the confidence to represent the brand internally and externally Adept at navigating dynamic environments, scaling new channels, and driving multichannel marketing strategies with a customer-first mindset.