Job Title

Catalog & Digital Marketing Executive (360° Creative + Campaign Role)Location: Lajpat Nagar, Delhi | Type: Full-Time | Seniority: Core Team MemberOverview: You will lead the creation and distribution of product catalogs, campaign visuals, and digital content that drive engagement and conversion across reseller, affiliate, and customer touchpoints. With a sharp eye for design and a passion for creative experimentation, you will help define the visual identity of our upcoming lifestyle portal.Key Responsibilities:Creative Design & Catalog Development:Design and format product catalogs, collection visuals, and campaign creatives using professional design tools.Data Structuring & Integration:Structure product data—names, prices, SKU codes, combos, and promotional tags—using Excel/Google Sheets in alignment with our proprietary portal structure (currently under development).Digital Content Distribution:Create and distribute WhatsApp content blasts, social media stories, and digital flyers to engage boutiques, affiliates, and resellers.Content Library Management:Maintain an organized content library for affiliate and internal campaign usage.YouTube Support:Support YouTube content rollout by creating optimized thumbnails, titles, tags, and metadata.Innovation & Optimization:Propose and test new content formats, layout styles, and visual strategies to increase digital reach and effectiveness.Core Abilities Required:Aesthetic Judgment:Strong aesthetic judgment and layout skills — especially for Indian ethnic wear and boutique fashion.Technical Proficiency:Expertise using professional design software such as Adobe Creative Suite, Canva, CapCut, and related industry-standard tools.Solid working knowledge of Excel and Google Sheets for catalog formatting and inventory mapping.Proficiency in social media/digital media management with experience in Online Reputation Management (ORM) tools and strategies.Organizational Skills:Highly organized with a clean file/folder management approach and a commitment to consistent branding practices.Growth Orientation:Self-driven with a growth mindset and openness to evolving visual approaches in a dynamic environment.Growth Path: Future Role: Brand Creative Manager / Visual Marketing LeadFor inquiries, please text us on WhatsApp at +918445573301 (no calls, please).