Role – Head EcommerceReporting To – Business HeadLocation – MumbaiCTC- 90 LPARole Overview:* Deliver a world-class, new age and innovative site experience by defining brand-elevatingdigital experiences for our brand which inspires new customers to visit, convert and comeback.* Execute the online business strategy aligned with the overall business objectives* Establish and monitor key performance indicators to measure the success of onlineinitiatives.* Provide regular updates to senior management on the performance of the online business.Activities Performed by the Role:* Defining Goals and laying roadmap of Ecommerce Business- E-commerce Platform/SiteManagement.* Working on strategies to boost Ecomm business as per the AOP. Grow Online (Top Line &Bottom Line) to achieve overall business projections.* Manage the overall user experience, including site navigation, content development, salescheckout funnel, and promotional campaigns. Ensuring Consistent User experience.* Create a roadmap for optimization for the customer journey, identifying barriers, andmonitor ecommerce trends* Deliver increased conversion rates and overall order size, managing margin performanceacross a variety of product lines.* Implement targeted advertising strategies to reach and engage with the brand's targetaudience (plan SMS, WhatsApp outreach campaigns).* Data Analytics & Insights on metrics such as Brand wise Sales, Category wise sales, Segmentlevel performance.* Digital Marketing & Monetisation. Analyze the performance of campaigns and adjuststrategies based on insights.* Supply Management: Ensuring Options are catalogued & Live on site.* Collaboration with Cross Functional Teams such as Retail Ops, Category, Marketing, Financeetc.* Promotions/ Discounting / Markdown planning as per monthly/ quarterly/ annual calendar.Key Performance Indicators & Outcomes (Indicative but not limited to):* Booked Revenue (in INR Cr.)* Quantity Sold #, Gross Margin %* Average Order Value (INR)* Revenue as % of NSV as defined in the AOP* Traffic, Conversion %* NPS (Net Promoter Score)* Reach, Open Rate (%) of SMS, WhatsApp campaigns* #New vs #Retained CustomersDrop a message or send your profile to Swati.pandey@ or can whatsapp at 9910463057
Job Title
D2C Head