Job Title

CTC: 7-12 LPAResponsibility Ø Identify and analyze market trends, competitor activities, and consumer preferences in the luxury jewelry sector. Campaign Management: · Plan, coordinate, and oversee marketing campaigns across various channels, including digital, print, events, and public relations . · Establish campaign objectives, budgets, and timelines and monitor progress. Product Positioning: · Collaborate with product development teams to ensure that jewellery collections are aligned with market demand and brand positioning.Ø Develop strategies to differentiate our products in the competitive jewellery market. Digital Marketing: · Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and online advertising campaigns. · Optimize digital efforts to drive website traffic, online sales, and customer engagement. Brand Management: · Maintain and strengthen the company's brand image, identity, and values.Ø Ensure all marketing materials and messaging adhere to brand guidelines and reflect a luxury aesthetic. Market Research and Analysis: · Conduct in-depth market research to understand consumer behavior and preferences. · Use data and insights to make informed marketing decisions and adapt strategies as neededØ Strong understanding of digital marketing channels and social media platforms. • Excellent written & verbal communication. • Ability to manage multiple projects and priorities in a fast-paced environment. • Strong analytical skills and ability to measure and analyse marketing metrics.Ø Creativity and ability to think outside the box. • Experience in trade show planning and coordination is preferred