Job Title

About The Company:Leezu’s is a premium personal care brand co-founded by Leeza Mangaldas and Hanna Stromgren Khan, bringing together their unique strengths and experiences to create something exceptional. Leeza, known for her award-winning work in educational resources and conversations around relationships, gender, and body positivity, has spent over half a decade passionately dismantling shame and celebrating joyful experiences. Hanna, a trailblazer in entrepreneurship, founded the Bozzil Group and has redefined the Direct-to-Consumer space by co-creating premium brands with influencers, leveraging their trust and loyal audiences. Together, they design beautiful, easy-to-use products that inspire delight, spark self-discovery, and transform playtime into an experience that’s euphoric, comfortable, and fun!About the RoleWe are seeking a dynamic and strategic Head of Brand & Marketing to spearhead our brand and marketing efforts, driving business growth and elevating market positioning. In this pivotal role, you will craft and execute high-impact marketing strategies, strengthen brand equity, and enhance customer engagement across diverse channels. If you're passionate about building brands that inspire, influence, and leave a lasting impression, this is your chance to lead and make a transformative impact.Key Responsibilities- Brand & Marketing Strategy:Lead the development and execution of an integrated brand and marketing strategy that drives profitable, scalable growth and aligns with overarching business objectivesDefine and uphold a compelling brand identity across all customer touchpoints, strengthening brand recall through differentiated storytelling and high-impact campaignsSpearhead multichannel expansion, across D2C, E-commerce, Quick-commerce, marketplaces, influencers, YouTube, and more, ensuring strategic alignment of marketing budgets, creative direction, and channel objectives.- Growth & Performance MarketingOwn key growth metrics including ROAS, CAC (blended and channel-wise), conversion rate optimization (CRO), retention, and LTV, ensuring sustainable growth without over-reliance on paid mediaDrive topline revenue growth with a clear profitability focus, leveraging data to inform high-return campaigns and budget efficiency. Target: 10% month-on-month revenue growth while maintaining a blended CAC below XStrategically optimize website and ad performance through conversion rate improvement initiatives and full-funnel performance reviewsLead monthly offers, discounting and campaign strategy in sync with performance projections, inventory plans, and acquisition targets.- Organic Growth & Channel DiversificationAggressively expand organic reach and conversions across existing social channels: Instagram, YouTube, Reddit, + strategies for platforms not already in use eg Twitter, meme marketing, offline Set sustainable strategies and systems for content creation, storytelling, community building, and platform-native engagement, with a focus on growth. Target: X% MoM growth in organic traffic and social followersRefine and scale owned marketing channels and retention efforts, particularly email and WhatsApp, to reduce dependence on Meta and other high-cost paid platforms, positioning them as core revenue driversRefine and oversee SEO strategy that improves visibility, relevance, and inbound traffic from high-intent audiences.- Influencer & Advocacy Marketing.Build and manage ROI-driven influencer partnerships with measurable revenue impact. Target: X% of monthly revenue from influencer-driven sales.Leverage UGC and engagement metrics to fuel brand trust, authenticity, and social validation.Customer Retention & Loyalty StrategyDesign and grow customer loyalty, referral, and rewards programs to deepen retention and increase customer lifetime value.Build a strong foundation of returning customers through personalized communication, lifecycle marketing, and thoughtful post-purchase journeys.Earned Media & Brand ReputationLead PR initiatives to amplify brand visibility through earned media coverage, industry features, and thought leadershipLeverage media engagement, events, and strategic collaborations to drive organic awareness and credibilityAnalytics & Marketing KPIsDefine, monitor, and continuously optimize all core marketing KPIs — ROAS, CAC, CRO, LTV, retention, and influencer ROI, ensuring all initiatives are data-driven and outcome-focusedTranslate performance data into insights into actionable plans, aligning marketing efforts with broader business goals and financial health. Blended CAC Target: Maintain below X while scaling efficiently.Leadership & Cross-Functional AlignmentBuild and lead a high-performing marketing team, balancing the use of external agencies and internal expertise to ensure. accountability, creativity, cost efficiency, and exceptional execution.Collaborate closely with product/design and operations teams to drive alignment, prioritization, and delivery of strategic marketing initiatives.Foster a results-driven and data-informed culture of experimentation and continuous growth.Qualifications & Skills10+ years of progressive marketing leadership experience, ideally within personal care, beauty, or lifestyle sectors, with a strong track record of scaling brands in competitive, high-growth environmentsDeep expertise across the marketing spectrum, including brand building, digital marketing, content strategy, and performance marketing—with a demonstrated ability to balance creative excellence and commercial outcomesProven success in driving sustainable, measurable business growth through a combination of data-led decision-making and bold strategic thinkingStrong command of key marketing levers such as ROAS, CAC, retention, LTV, CRO, and organic growth, coupled with the ability to translate insights into impactful actionVisionary yet pragmatic leader with the ability to inspire cross-functional teams, align stakeholders, and foster a high-performance culture rooted in accountability, collaboration, and innovationExcellent communication and storytelling abilities, with the confidence to represent the brand internally and externallyAdept at navigating dynamic environments, scaling new channels, and driving multichannel marketing strategies with a customer-first mindset.