Job Title

Job Title: Senior Manager - Product MarketingLocation: India (Remote)Years of Experience: 7 to 10 yearsDuration: 8 Months (Contract)Job PurposeThe appointee will manage the overall marketing & budget for Mortgages, Loans, FX, and NEO Digital Strategic Partnerships; develop & deliver business marketing campaigns, and leverage all marketing aspects such as Digital, PR & Research to achieve significant results.Key Result Areas1. Products Marketing (Mortgages, Loans & FX)Together with VP – Marketing Strategy, work with products team (Mortgages, Loans, FX, and NEO Digital Strategic Partnerships) to build marketing strategy for the year, by quarter, in line with business objectives and within budgetDrive ATL & BTL campaigns to achieve monthly business objectivesWork with products team to develop a comprehensive calendar of BTL actionsTrack competitor activities and develop suitable marketing responsesDrive NTB acquisition and cross sell through relevant mediaDevelop relevant ETB campaigns and tap customers for cross-sellDrive product activations via rewards & BTL/owned channels campaignsDrive portfolio initiatives in order to boost activation and relationship deepening2. All marketing initiativesDevelop campaigns that will work effectively across digital channels – paid, organic and owned channelsBuild comprehensive 360-degree plans for all campaigns across offline & digital – including launch campaigns for new loans products and servicesDevelop seasonal theme-based campaigns and promotional offers to boost product salesOwn the campaign implementation plan and execute it end-to-end, right from the review of journey that customers will undertake up to final evaluation of campaign resultsTrack the results of all campaigns and perform analysis / learnings for improvementsEngage/influence all related internal stakeholders (e.g. frontline, product teams)Manage assigned budgets, vendor accruals & payments in line with Finance policies3. Digital Marketing Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Identifies trends and insights, and optimizes spend and performance based on the insights.Identifies critical conversion points & drop off points, and optimizes user funnels.Operating Environment, Framework and Boundaries, Working RelationshipsA. Collaborating with other FunctionsClose collaboration and engagement with key stakeholders - Segments, Products, CX, Distribution, Operations, Technology, Finance, Compliance, Analytics and DigitalEnsure service, operations, backend, fulfillment and tracking are ready before campaign launchCollaborate with PR & Social Media team to ensure optimal media exposure on periodic basisDemonstrate brand values in everyday life at workB. Compliance and Risk Management:Comply with compliance with all relevant Operational Risk and Compliance related policies and procedures, covering regulatory, local and group requirementsProblem SolvingStrong requirement to be able to handle issues with short turnaround time & manage multiple stakeholders, multi-task.Decision Making Authority & ResponsibilityA strong candidate is expected to demonstrate superior skills in formulating & implementing marketing campaigns that deliver business results, able to make sound judgment with high level of ownership / responsibility, and to align all stakeholders towards flawless execution.Knowledge, Skills and ExperienceMandatory experience in Digital MarketingStrong expertise in banking products marketing with proven track recordDeep understanding of business dynamics, profitability and growth driversEntrepreneurial with strong drive to succeed, with commitment & result orientationCreative thinker, strong ideation, good people communicator & relentless executor with attention to detailAbility to engage with senior stakeholdersProven ability to leverage external agencies & alliance partners to deliver outstanding campaignsProven track record in conceptualizing, developing and executing digital marketing campaignsQualificationsRelevant years of experience: minimum 7 yearsEducation level: Bachelor degree (Post Graduate degree would be a plus)