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Role Summary & Objective:The Analytics Specialist is a key role within the studio team. The role focuses on supporting the Director of Performance to enhance the analytics proposition. You will set up and use Analytics tools to investigate customer journeys and behaviour.Role & Responsibilities: Be able to draw insights from data and expose clearly to clientsLeverage data effectively and gain valuable insights to support our outputsHands-on implementation of clients’ analytics accounts, including properties, user management, dashboards, and reportingBe the “source of truth”Analyse data from multiple sources using Data Analytics toolsAssist in monitoring and implementing analytic and marketing tagsAnalyse and report on test results, communicating actionable insights to clientsWork collaboratively with the other departments ensuring a collaborative, complementary approach between the different servicesMain activities:GA4:Understand the interface & key featuresAdvanced tracking (events, engagement, custom dimensions, cross domain)Create easily and quickly custom reports, dashboards, segmentsUp to date with latest changes and requirements - e.g. Google Consent Mode v2Google Tag Manager:Set up and configure GTM containersDeploy GA4 tracking tags and conversion pixelsCreate and manage triggers, variables, tagsTrack user interactions and events accuratelyDebugging tools and best practicesUnderstanding of cookie control configuration - based on Google Consent Mode v2 requirementsData visualisation tools:Create and customise easily and quickly dashboards, reports, visualisationsUse Looker StudioProblem solving:Troubleshoot tracking issues, discrepancies, data inconsistencies across platformsInsights & Strategy:Provide insights to build strong client strategiesBe the point of reference for data-driven decisionsInform campaign tracking and KPIs frameworkSupport with pitches