Job Title

Location: India (Remote or Hybrid)Job Type: Full-timeExperience: 2+ yearsReporting to: Head of Marketing / CEOAbout UsWe are a rapidly growing telematics solution provider offering GPS tracking hardware and SaaS-based fleet management solutions to customers across North America and Europe. Our platform powers connected mobility for logistics providers, fleet operators, and enterprise clients. We’re now expanding our global outreach and looking for a Digital Marketing Specialist to drive lead generation, brand visibility, and engagement.Role OverviewAs the Digital Marketing Specialist, you will be responsible for designing and executing digital marketing campaigns to attract B2B customers in international markets. You will work closely with sales, content, and product teams to promote both our hardware (GPS trackers, sensors) and software (fleet management platform, API solutions) offerings.Key ResponsibilitiesPlan and execute digital lead generation campaigns across Google Ads, LinkedIn, and industry directories targeting North American and European businessesOptimize the company website and landing pages for SEO and conversion (CRO)Manage and grow email marketing and nurture workflows for prospects and existing customersCreate and publish B2B-focused content (ad copy, blog articles, newsletters, case studies) tailored to regional needsMonitor and manage company presence on LinkedIn, Twitter, and industry forumsRun retargeting and remarketing campaigns to re-engage leads and prospectsUse tools like Google Analytics, SEMrush, and HubSpot (or Zoho CRM) to track performance and refine strategiesConduct competitor analysis and market research for telematics and IoT sectorsCoordinate with designers and external agencies to produce engaging creativesRequirementsMinimum 2 years of experience in digital marketing, preferably in B2B tech, SaaS, or hardware/software hybrid companiesSolid understanding of Google Ads, LinkedIn Campaign Manager, SEO/SEM, and marketing automation toolsExperience in targeting and generating leads in North America and EuropeFamiliarity with B2B sales funnels and long-cycle purchase journeysStrong copywriting and content creation skills for a technical audienceKnowledge of telematics, GPS tracking, or IoT (preferred)Proficiency in tools such as Google Analytics, SEMrush/Ahrefs, Mailchimp/HubSpot, CanvaAbility to work independently with a global mindset and flexible hoursPreferred QualificationsBachelor’s degree in Marketing, Communications, or a related fieldCertifications in Google Ads, HubSpot, LinkedIn Marketing, or related platformsExperience with CRM tools like Zoho or SalesforceWhat We OfferCompetitive salary with performance-based incentivesExposure to global markets and next-gen telematics technologyFlexible work environment (remote/hybrid)Opportunity to shape digital strategy for a growing international brand