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Job Title


Marketing Manager


Company : CUS Tech


Location : Kolhapur, Maharashtra


Created : 2025-06-18


Job Type : Full Time


Job Description

As a Marketing Manager, you will take ownership of our marketing roadmap, working closely with leadership, sales, product, and content teams to drive demand, engagement, and conversions across multiple channels. This is a hands-on role for someone who is both strategic and execution-focused, with experience managing campaigns, tools, and teams in a digital-first environment.Key ResponsibilitiesPlan, develop, and execute multi-channel marketing strategies (digital, content, email, social, performance marketing)Own and optimize lead generation campaigns to drive sales pipeline growthAnalyze campaign performance and generate actionable insights to improve ROICollaborate with content, product, and sales teams to align messaging and strategyManage external agencies or freelancers for performance marketing, design, and PR effortsMonitor market trends, customer insights, and competitor activitiesMaintain and enhance brand voice, positioning, and consistency across platformsOversee marketing budgets, tools, and analytics platformsRequirements5–8 years of experience in marketing roles, with at least 2 years in a managerial capacityProven success in planning and executing B2B/B2C marketing campaignsStrong understanding of digital marketing channels (SEO, SEM, email, paid ads, social media)Proficiency in tools like Google Analytics, HubSpot, SEMrush, Meta Ads, Google Ads, etc.Excellent communication, project management, and analytical skillsAbility to work independently in a fast-paced, remote-first environmentNice to HaveExperience working in a startup or high-growth environmentFamiliarity with marketing automation and CRM tools (e.g., HubSpot, Zoho, Salesforce)Understanding of branding, storytelling, and customer journey mapping