Programme Leader in Strategic Marketing with Emeritus (Freelance)About Emeritus/Eruditus:Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.Emeritus is hiring a Programme Leader in Finance with Emeritus in collaboration with IIM Calcutta, Executive Education.About the Programme:The Strategic Marketing for Leaders: Leveraging AI for Growth programme, developed by IIM Calcutta in partnership with Emeritus, empowers experienced marketing professionals to lead in an AI-first marketing landscape. This 18-week online programme is tailored to build a strong foundation in marketing strategy while equipping participants with actionable knowledge in AI, predictive analytics, omnichannel marketing, and performance marketing.Participants benefit from high-quality recorded sessions by IIM Calcutta faculty, live interactions, hands-on simulations, and a capstone project focused on real-world impact.Position Overview:As the Programme Leader (PL), you will act as the academic-industry anchor for the programme, guiding learners through their strategic marketing journey. Your role is to contextualise academic content, foster engagement, lead high-value live sessions, and offer mentorship on applying AI-integrated marketing strategies in dynamic business environments.Key Responsibilities:Conduct Weekly Live EngagementsHost 60–90 minute live sessions to expand on IIMC faculty modules through real-world case discussions, examples, and peer interaction.Mentor Marketing ProfessionalsOffer insights, feedback, and guidance through office hours and asynchronous platforms to mid-to-senior level professionals in the programme.Support Capstone ProjectsAdvise learners on structuring and applying strategic marketing initiatives using data, AI, and customer-centric approaches.Collaborate with Delivery TeamWork closely with the Emeritus academic and operations teams to ensure seamless programme delivery and learner satisfaction.Foster Applied LearningProvide context, business relevance, and practical application to core marketing modules such as branding, pricing, analytics, AI tools, and growth strategy.Who Should Apply:We invite applications from professionals who meet the following criteria:15+ years of experience in strategic marketing, growth leadership, category management, or digital transformation.Proven track record in applying data-driven and AI-integrated marketing strategies to solve business challenges.Strong background in areas such as omnichannel strategy, customer experience, performance marketing, product or brand leadership.Prior experience in training, mentoring, teaching, or consulting will be an added advantage.Comfortable leading virtual sessions and engaging with mid-senior professionals across diverse sectors.Common Misconceptions About This Role:
Job Title
Marketing Educator