Job Title

Product Marketing at Develop a deep understanding of the consumer and get hands-on experience in all aspects of Product Marketing.What you will doGo-to-market Strategy• Target Market and Competitive Research• Product Positioning & Feature Conceptualization• Product Marketing Roadmap• Content & Messaging StrategyProduct Adoption & Growth• User Engagement Strategy & Execution• Creative Strategy• App/Web Store Optimization• LeadGen Path Optimization• Reengagement strategiesExperimentation• AB Testing Elements, Features, User Journeys• User Journey Optimization across performance & software environmentsUser Segmentation• User profiling based on shared characteristics• Cohort sets of users to identify super performers• Customize targeting and engagement based on types of usersMonetisation• Research & drive monetisation strategy balanced by a customer centric approach• Optimisation yield across Free, Freemium and Paid Subscribers across various segments of users• Lifetime value optimisation Associate Product Marketing Manager• Monetisation of repeat usersWhat we look for in a candidatePassion for Technology and Marketing• You are excited by new technology and its use cases• You are curious about digital marketing and its rapidly evolving business applications LeadershipQualities• You are a self-starter and a naturally motivated individual• You work well in a team and take end to end ownership Creative Mindset• You have a creative outlook and can solve complex problems with out of the box thinkingProblem Solver• You are proactive in your approach to problem solving and navigating ambiguity and complexityLogical Approach• You think quick on your feet and can derive actionable insights based on information available*We are looking for graduates only