Job Title

Position: Senior Digital Marketing AnalystExperience: 5 to 10 yearsLocation: RemoteWe are looking for a strategic and data-driven Digital Marketing Analyst to join our Global Digital Marketing team. The ideal candidate will bring both analytical expertise and practical experience with global digital campaign execution. This role will help shape and scale our Customer digital marketing measurement frameworks, dashboards, and AI-driven reporting tools across regions (LATAM, APAC, EAME).You will work cross-functionally with global and local marketing teams, media agencies, and data/IT teams to bring clarity to campaign performance, optimize investment, and connect marketing activity to business outcomes.Requirements:Bachelor's or Master’s degree in Marketing, Business Analytics, or related fieldMinimum 5 years of experience in digital marketing analytics, with a proven track record in building and scaling dashboards and performance reportsDeep understanding of GA4, Google Tag Manager (GTM), UTM strategy, Consent Mode, and server-side taggingStrong experience with paid media platforms: Google Ads, Meta Ads, Display/ProgrammaticSolid knowledge of campaign measurement strategies and KPIs (CTR, CPL, ROI, etc.)Experience with dashboard tools like Qlik, Power BI, or Looker StudioComfortable working with large datasets (ideally from data lakes or data warehouses)Strong storytelling skills: able to transform data into clear insights and strategic recommendationsExcellent communication and collaboration skills in English; able to work with global and local stakeholdersExperience working in a multinational, matrixed organization is a plusFamiliarity with Salesforce and Marketing Cloud is a strong advantageWill be a plus: interest or experience in applying AI for marketing analytics (e.g., GPT-based insight generation, predictive analytics)ResponsibilitesOwn the development and governance of Digital Marketing Analytics frameworks (UTMs, campaign taxonomy, reporting structures)Analyze campaign performance across platforms and countries, identifying insights that drive optimizationCo-lead the rollout of global dashboards (Qlik, GA4, etc.) and ensure adoption across marketsCollaborate with paid media and content teams to align on KPIs, tracking, and campaign setupSupport local markets with campaign audits, dashboard training, and strategic reportingBridge data from media, CRM, and web analytics to generate End-to-End ROI reportingStay up to date with analytics best practices, AI trends, and regulatory developments (GDPR, Consent Mode)Help design new tools and pilots to bring automation, personalization, and AI to campaign analysis