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Position: Influencer Marketing Specialist  Location: Panchkula, India (In-Office)  Company: Bubble Me - India’s First Experience-Driven Bath Care BrandAbout Bubble Me:Bubble Me is a pioneering brand in the Indian bath and body industry, celebrated as the country’s first experience driven bath care brand. We create luxurious, sensory-rich products that transform everyday routines into extraordinary experiences. Our range includes shower gels, body mists, candles, and bath salts, crafted to evoke joy, relaxation, and self-love.Role Overview:As an Influencer Marketing Specialist, you will play a key role in enhancing Bubble Me’s brand presence by developing and executing influencer marketing strategies. You will collaborate with influencers, bloggers, and content creators to create compelling brand stories that resonate with our target audience. This role requires a creative mindset, strong relationship-building skills, and a deep understanding of the influencer landscape.Key Responsibilities:Influencer Strategy Development:Design and implement influencer marketing strategies that align with Bubble Me’s brand objectives and target demographics.Identify and engage with relevant influencers across various platforms (Instagram, Facebook, YouTube, LinkedIn, etc.) to collaborate on campaigns that highlight Bubble Me’s products.Campaign Management:Oversee the end-to-end execution of influencer campaigns, from ideation to completion.Develop creative briefs, coordinate with influencers, and ensure timely delivery of content that meets brand standards.Monitor and track the performance of influencer campaigns, providing insights and recommendations for improvement.Relationship Building:Build and maintain strong relationships with influencers, bloggers, and content creators to foster long-term partnerships.Negotiate contracts and manage influencer budgets, ensuring a healthy ROI on campaigns.Content Creation & Collaboration:Collaborate with influencers to co-create engaging and authentic content that showcases Bubble Me products in real-life scenarios.Ensure that content aligns with brand values, aesthetics, and messaging, and is optimized for maximum reach and engagement.Analytics & Reporting:Analyze campaign performance using various metrics (engagement rates, reach, conversions, etc.) and provide regular reports to the marketing team.Use data-driven insights to refine and optimize future influencer marketing strategies.Market Research & Trend Analysis:Stay up-to-date with the latest trends in influencer marketing, social media, and the beauty industry.Identify new opportunities for influencer partnerships and innovative ways to enhance brand visibility.Qualifications & Experience:Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.Experience: Minimum of 2 years of experience in influencer marketing, social media marketing, or digital marketing.Proven track record of successful influencer campaigns, preferably in the beauty, wellness, or lifestyle sectors.Skills:Strong communication and negotiation skills, with the ability to build and maintain relationships.Creative thinker with a keen eye for detail and aesthetics.Familiarity with social media platforms and influencer tools (e.g., Instagram Insights, YouTube Analytics, etc.).Ability to analyze data and make informed decisions to optimize campaign performance.Excellent project management skills with the ability to multitask and meet deadlines.What We Offer:Competitive Salary: Commensurate with experience and qualifications.Incentives & Bonuses: Performance-based bonuses and incentives.Growth Opportunities: A dynamic work environment with opportunities for career growth and professional development.Employee Discounts: Enjoy exclusive discounts on all Bubble Me products.How to Apply:Interested candidates are invited to submit their resume and a cover letter outlining their relevant experience and why they are a good fit for this role to [Sashrika.babbar@] & CC [akshina.jindal@]