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Job Responsibilities:The person needs to have deep knowledge of Sitecore CDP, Sitecore Personalize and knowledgedeveloping CDP/P Decision Models and API integrations. This person will need to have goodknowledge of data modeling and understand FED principles, including ccs, html and js. Knowledge ofSitecore XM/XP headless is preferred.Personalization Strategy & Implementation• Design and execute personalization strategies using Sitecore CDP to deliver tailored customerexperiences.• Implement real-time decisioning to serve personalized content and offers across multipletouchpoints (e.g., website, mobile app, email).• Experience working with A/B testing and multivariate testing to optimize personalizationefforts.Data Pipeline Development• Build and maintain high-quality Sitecore CDP data pipelines to ingest, process, and transformcustomer data from various sources.• Develop real-time and batch integrations ensuring seamless data flow across platformsData Modeling and Schema Design• Work on identity resolution processes to unify user data across multiple touchpoints.Integrations and APIs• Configure Sitecore connections to third-party tools, APIs, and microservices for dataactivation.• Develop event-based tracking to capture user activity effectively.Performance and Data Governance• Implement data governance processes to ensure data accuracy, consistency, and privacycompliance (GDPR, CCPA).• Monitor and optimize system performance, scalability, and reliability of Sitecore CDPsolutions.Collaboration and Innovation• Work collaboratively with cross-functional teams (marketing, analytics, engineering) todevelop data-driven solutions.• Stay up to date on Sitecore product updates, industry best practices, and emerging CDPtrends.Technical Skills and Qualifications:• Bachelor's degree in computer science, IT, or related field with 2–4 years of relevantexperience.• Hands-on experience with Sitecore CDP and familiarity with real-time customer datamanagement concepts.• Familiarity with integrating Sitecore CDP with other systems via APIs, SDKs, or JavaScriptlibraries.• Strong understanding of ETL pipelines, data modeling, and customer identity resolutionprinciples.• Proficiency in configuring customer segmentation, decision models, and personalization rulesin Sitecore CDP.• Knowledge of data privacy regulations such as GDPR and CCPA.• Experience with event tracking, tagging frameworks, and analytics platforms (e.g., GoogleAnalytics, Adobe Analytics).• Experience with CEP and Ads channels like Google Ads, Facebook Ads, Twitter Ads, TikTok Ads,and Braze etc,• Familiarity with cloud platforms like AWS, GCP, or Azure is an added advantage.General Skills:• Excellent verbal and written communication skills.• Strong problem-solving and analytical abilities.• Skilled in preparing technical documentation, including flowcharts and diagrams.• Effective time management and ability to prioritize tasks in fast-paced environments.• Capable of creating POCs with minimal guidance from the seniors.• Ability to collaborate across teams and deliver high-quality work with minimal supervision.