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Job Title


Techno Functional Salesforce


Company : HCLTech


Location : Hyderabad, Telangana


Created : 2025-06-21


Job Type : Full Time


Job Description

Role : Technical Manager / Cluster Leader with good expertise in MarTech Location: Pan India Experience: 10+ Years Technology Strategy & Innovation  Define and execute the cluster-level MarTech roadmap aligned with global digital strategy  Lead the evaluation and implementation of new MarTech platforms and tools (e.g., CDPs, DMPs, CMS, DAM, personalization engines, A/B testing tools)  Ensure scalable and compliant solutions, supporting both global standards and local nuances Stakeholder Management & Collaboration  Act as the primary liaison between cluster marketing teams, IT, product teams, and external vendors  Translate marketing needs into technical requirements; ensure proper implementation and adoption  Facilitate workshops and discovery sessions to identify opportunities for automation and AI integration Platform Governance & Integration  Oversee the integration and governance of CX platforms like DxPs , Salesforce, GA4, Tealium, etc.  Ensure consistent data taxonomies, tagging strategies, and consent frameworks across all markets  Manage end-to-end campaign tech stack, ensuring interoperability and data flow across platforms Team Leadership & Capability Building  Lead and mentor a team of solution architects, analysts, and platform specialists within the cluster  Foster a culture of agile experimentation, continuous learning, and knowledge sharing  Build internal capabilities around self-service MarTech tools, AI assistants, and co-pilot usage Required Qualifications:  Bachelor's or Master's in Computer Science, Marketing Technology, Digital Systems, or related field  8–12+ years of experience in digital or MarTech roles, with 3–5+ years in a leadership or cluster/regional role  Proven expertise in tools like Adobe Experience Manager, Google Analytics, Segment, Salesforce Marketing Cloud, etc.  Strong understanding of marketing workflows, personalization, journey orchestration, and consent management Experience with Agile, DevOps, and CI/CD methodologie