About Us:Cureskin is a rapidly growing brand that offers a mobile app-based solution for personalizedskin care and dermatology guidance. We are committed to delivering high-quality productsto our customers while providing an exceptional user experience. As we continue to expand,we are seeking a CRM Specialist to join our marketing team and enhance our customerengagement strategies.Role Overview:As a CRM Specialist at Cureskin, you will play a crucial role in driving customer engagement,retention, and loyalty through targeted marketing campaigns using the CleverTap platform.You will collaborate with cross-functional teams to execute data-driven marketing strategiesthat enhance customer experiences and contribute to the brand's growth. Your expertise inCleverTap's capabilities will be instrumental in delivering personalized, timely, and relevantmessaging to our customers.Key Responsibilities:● CleverTap Campaign Management: Design, develop, and execute CleverTapmarketing campaigns across various channels, including push notifications, in-appmessaging, emails, SMS, and more.● Segmentation and Personalization: Utilize CleverTap's segmentation capabilities tocreate highly targeted customer segments based on demographics, behaviors,preferences, and purchase history.● Automation and Workflows: Set up automated workflows to engage customers atdifferent stages of the customer lifecycle, including onboarding, re-engagement,upsell, and post-purchase follow-ups.● A/B Testing and Optimization: Implement A/B tests to continuously improvecampaign performance, analyzing results and making data-driven recommendationsto enhance engagement and conversion rates.● Data Analysis: Monitor and analyze campaign performance metrics, customerbehavior, and engagement data to identify trends, opportunities, and areas forimprovement.● Cross-functional Collaboration: Collaborate with marketing, design, and developmentteams to ensure consistent messaging and seamless user experiences across allcommunication touchpoints.● CleverTap Platform Expertise: Stay up-to-date with CleverTap's latest features,updates, and best practices, applying this knowledge to enhance the brand'smarketing efforts.● Reporting and Insights: Generate regular reports and provide insights tomanagement on campaign performance, customer engagement, and retentionmetrics.Qualifications and Skills:● Bachelor's degree in Marketing, Business, or a related field (or equivalentexperience).● Proven experience (3+ years) as a CleverTap Specialist or similar role, preferablywithin a D2C brand or e-commerce environment.● Proficiency in working with CleverTap or similar marketing automation platforms.● Strong understanding of customer segmentation, audience targeting, andpersonalization strategies.● Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.● Experience with A/B testing methodologies and campaign optimization.● Excellent written and verbal communication skills.● Detail-oriented, with a commitment to delivering high-quality work within deadlines.● Collaborative team player with the ability to work cross-functionally in a fast-pacedenvironment.Benefits:● Competitive salary and benefits package.● Opportunity to work with a dynamic and passionate team.● Hands-on experience with a rapidly growing D2C brand.● Room for growth and professional development.If you are a driven and creative individual with a passion for leveraging your capabilities toenhance customer engagement and drive business growth, we encourage you to apply andbecome part of the Cureskin marketing team. Please submit your resume, along with a coverletter detailing your relevant experience and how you would contribute to our brand'ssuccess.
Job Title
CRM Lead