About Us We’re a recently opened hospitality brand based in Kenya’s Maasai Mara, one of the world’s premier wildlife reserves. Our next goal is to amplify our online presence, increase direct bookings, and share daily stories from life on the savanna—without leaving your desk.Position OverviewWe’re hiring a Social Media Marketing Specialist to own our social channels and paid advertising. You’ll plan and publish content, run Meta and Google ads, track performance, and collaborate with our on-site team to secure fresh photos and videos. If you’re passionate about wildlife and want to tell authentic conservation-minded stories—while working fully remote—this role is for you.Key ResponsibilitiesDevelop and execute social media plans for Instagram, TikTok, YouTube, X, and other platformsCreate and schedule posts—Reels, Shorts, photos, Stories (supported by an in-house video editor)Set up, monitor, and optimise Meta Ads and Google Ads (Search, Display, Performance Max) Track analytics in GA4, Meta Business Suite, TikTok/YouTube Studios; deliver concise weekly reports and recommendationsMaintain a rolling 30-day content calendar tied to promotions, wildlife seasons, and guest highlightsCoordinate with on-site staff to capture authentic visuals, guest testimonials, and real-time wildlife momentsRespond to comments, DMs, and reviews; nurture a positive online communityStay current on social media trends and adjust strategy as neededOversee influencer collaborations and partnership giveawaysRequired Qualifications2+ years managing social media and paid ads (hospitality, travel, or lifestyle sectors preferred)Documented success growing accounts and converting engagement into bookings or salesHands-on experience with Meta Business Suite, Google Ads, and GA4Strong writing skills and a good eye for visual content; basic graphic-design or video-editing ability is a plusSelf-starter comfortable working entirely remote and across time zonesGenuine interest in wildlife and conservation storytellingBenefitsCompetitive salary based on experienceFully remote work—flexible hours aligned with key posting timesProfessional-development budget for courses or certificationsEmployee rates on stays, safaris, and activities should you choose to visitExclusive behind-the-scenes access to daily wildlife footage, guide reports, and live updates from one of the world’s top nature reserves—perfect for animal lovers who want a front-row seat from anywhere in the worldStart Date: ASAP – we’re ready when you are.
Job Title
Social Media Marketing Specialist