Job Title

ALM is a dynamic digital agency committed to delivering innovative marketing solutions that drive results for our clients. We combine creativity with data-driven strategies to help businesses thrive in the digital landscape. We are seeking a strategic-minded Digital Marketing Coordinator to join our growing team. This role is perfect for an analytical marketing professional who excels at research, strategy development, and data analysis in a fast-paced agency environment. You'll be responsible for developing comprehensive digital marketing strategies and conducting in-depth market research to inform client campaigns.You will be working remotely and reporting remotely into the corporate office in Toronto, Canada.Key Responsibilities Digital Strategy DevelopmentConduct comprehensive market research and competitive analysis to inform digital marketing strategiesDevelop data-driven digital marketing strategies that align with client business objectivesCreate detailed buyer personas through research and data analysisPerform market segmentation analysis and identify target audience opportunitiesDevelop customer journey mapping and conversion funnel optimization strategiesResearch & Analysis Conduct extensive keyword research and search trend analysis for SEO and PPC strategiesPerform competitor analysis including digital presence, content strategies, and market positioningResearch industry trends, emerging technologies, and digital marketing best practicesAnalyze market opportunities and provide strategic recommendationsConduct website audits and technical SEO analysisCampaign OptimizationDevelop comprehensive PPC campaign strategies for Google Ads, Bing Ads, and other platformsCreate SEO strategies including technical optimization, content planning, and link building approachesPlan and optimize email marketing campaigns with advanced segmentation strategiesDevelop conversion rate optimization (CRO) strategies through user behavior analysisCreate A/B testing frameworks and experimental design for campaign optimizationData Analysis & Insights Analyze campaign performance using Google Analytics, Google Search Console, and advanced analytics toolsCreate comprehensive performance reports with strategic insights and actionable recommendationsDevelop custom dashboards and KPI tracking systemsConduct attribution modeling and multi-touch attribution analysisPerform statistical analysis to identify trends and optimization opportunitiesStrategic Planning Collaborate with strategy team to develop integrated digital marketing plansParticipate in client strategy sessions and present research findingsSupport new business development with competitive analysis and market researchDevelop digital marketing budgets and resource allocation recommendationsEducation & Experience Bachelor's degree in Marketing, Business Analytics, Economics, or related field2-3 years of experience in digital marketing strategy, market research, or analyticsProven track record in developing successful digital strategiesTechnical SkillsAdvanced proficiency in Google Analytics, Google Search Console, and Google Tag ManagerExpertise in Google Ads, Microsoft Advertising, and other PPC platformsExperience with SEO research tools (SEMrush, Ahrefs, Moz, Screaming Frog)Proficiency in data analysis tools (Excel, Google Sheets, Data Studio, Tableau)Knowledge of marketing automation platforms and CRM systemsUnderstanding of statistical analysis and A/B testing methodologies