Job Title

Job PurposeWe are seeking a data-driven and strategic Assistant Manager – Performance Marketing to lead the execution, optimization, and scaling of our paid digital campaigns. The ideal candidate will have a strong understanding of paid media platforms, analytics tools, and campaign lifecycle management to drive customer acquisition, brand visibility, and ROI.Job Outline1. Campaign Setup & Management- Plan, execute, and manage end-to-end performance campaigns across platforms like Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn , and other relevant networks. - Structure and segment campaigns for maximum relevance and performance across customer personas and funnel stages.2. Performance Optimization- Continuously track and analyze key performance metrics including CTR, CPC, CPA, Conversion Rates, and ROI . - Apply optimization techniques such as bid adjustments, audience segmentation, dayparting, and keyword refinement. - Drive efficiency through budget pacing and reallocation based on real-time data insights.3. Reporting & Analytics- Build and share periodic campaign reports with actionable insights using Google Analytics, Google Looker Studio, Meta Business Suite , and other tools. - Attribute conversions across multiple touchpoints and measure incrementality and lift from campaigns. - Present results and strategy recommendations to internal stakeholders in a business-impact-oriented manner.4. A/B Testing & Experimentation- Design and execute A/B and multivariate tests for ad creatives, messaging, CTAs, formats, and landing pages . - Leverage findings to iterate creative strategies and funnel design.5. Technical Troubleshooting- Collaborate with internal/external teams to set up pixels, tags, UTM tracking, and conversion APIs . - Proactively resolve issues related to ad delivery, tracking mismatches, ad disapprovals, or low-quality scores.6. Cross-functional Collaboration- Partner with content, design, CRM, sales, and product teams to align campaign goals with customer journey strategies. - Ensure creative assets are performance-oriented and aligned with channel best practices.7. Market & Competitor Intelligence- Conduct regular benchmarking of competitor campaigns, ad creatives, and keyword strategies . - Identify white-space opportunities to drive differentiation and market penetration.8. Trend Monitoring & Upskilling- Stay abreast of latest platform updates, algorithm changes, privacy policies (e.g., GA4, Meta CAPI, LinkedIn changes) and digital trends. - Evaluate and adopt emerging tools and platforms for media buying and measurementQualifications- Bachelor’s/Master’s degree in Marketing, Business, Technology or a related field. - 5+ years of experience in performance marketing , ideally in B2C/B2B digital-first brands. - Proven track record of managing large-scale paid campaigns across Google, Meta, LinkedIn . - Strong grasp of analytics platforms such as GA4, Looker Studio, HubSpot, Mixpanel, or Tableau . - Hands-on experience with Google Tag Manager, Facebook Pixel, and other tracking mechanisms . - Advanced Excel/Sheets skills for data manipulation and reporting. - Experience with marketing automation or CRM platforms is a plus. - Strong communication and project management skills.Key Responsibilities and % Time SpentCampaign Planning & Strategy - 20%Creative Coordination - 20%Performance Monitoring & Optimization - 40%Reporting & Insights - 20%Total Time Spent on All Responsibilities - 100%