Job Title

ROLE: Social Media StrategistAs a Social Media Expert, you will be the face and voice of NIAT on-ground at one of our city campuses (Delhi, Pune, Jaipur, etc.). You’ll own everything from strategizing and executing the social media calendar to capturing the vibe of the campus through UGC and brand content. Think of it as part social media manager, part community builder, and part creative hustler.WHAT YOU’LL OWN:1. Social Media & Content StrategyBuild and execute the monthly content calendar for your campus (Reels, Shorts, Stories, Posts)Collaborate with central marketing team for brand alignment & approvalsMaintain aesthetic, tone, and platform consistency (Instagram, YouTube Shorts, LinkedIn, etc.)2. Content Production (Brand + UGC)Work closely with students, faculty, and in-house creators to shoot UGC & brand storiesLead and coordinate shoot days: plan, schedule, get approvals, and get it doneEdit or coordinate with editors for quick turnarounds and trend-led formats3. Community EngagementIdentify campus influencers and storytellers — amplify their voiceActivate student communities via offline meetups, content tasks, and mini-campaignsEncourage and facilitate student-led content creation4. Reporting & InsightsTrack performance of posts, reels, and campaigns weeklySuggest data-driven content tweaks to improve reach and engagementShare monthly reports with insights and next stepsYOU SHOULD APPLY IF YOU:Have 1–3 years of experience in social media, content creation, or community managementAre a self-starter and content hustler — someone who can shoot on phone today and plan a campaign tomorrowAre deeply plugged into Gen-Z culture, trends, memes, and storytelling formatsCan work independently on-ground, while collaborating with central marketing remotelyHave basic editing skills (CapCut, VN, Canva, etc.) or know how to get things editedAre okay being on camera, behind the camera, or directing the camera