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Role: Salesforce Pardot Consultant/DeveloperType: Full TimeLocation: Bangalore (Hybrid)Experience: 5+ yearsTime zone: Regular IST HoursResponsibilities:5+ years of experience working with Salesforce Pardot and Salesforce CRMStrong knowledge of B2B marketing automation strategies and campaign managementExperience in HTML/CSS for email template customizationHands-on expertise with Engagement Studio, Automation Rules, and Dynamic ContentConfigure SMS Magic integration with Pardot and Salesforce Sales Cloud using AppExchange connectors/APISet up real-time SMS triggers for Pardot automationsMap SMS data fields (e.g., opt-ins, responses, click-throughs) for bidirectional sync between Pardot and Salesforce, ensuring real-time or batch updates as needed.Build custom dashboards in Salesforce/Pardot for SMS metrics (delivery rates, opt-outs, open rates, click-throughs) using standard reporting tools.Email Development and Campaign SupportSupport the client’s internal team in testing and optimizing migrated SFMC email templates in Pardot for newsletters, promotional blasts, drip campaigns, triggered emails, and reminders.Implement minor dynamic content and personalization (e.g., first name, property interest) for email campaigns, with TBD variations per email type.Integrate Pardot forms or tracking into WordPress-based landing pages for lead capture, call scheduling, and content engagement, ensuring seamless data flow to Salesforce.Develop a custom unsubscribe and preferences page in Pardot with branded design and partial opt-out optionsIP Warming expertise with hands on experience in leading IP warming, segmentationProficient in reporting tools: Pardot Reports, Salesforce Reports & DashboardsFamiliarity with API integration, lead routing, and third-party connectors is a plusPardot or Salesforce certifications (e.g., Pardot Specialist or Consultant) highly desirablePreferred Qualifications:Salesforce Certified Pardot Specialist / ConsultantExperience with B2B SaaS or Tech marketing teamsStrategy planning and executionStrong analytical, problem-solving, and communication skills