Job Title: Digital Marketing Manager Location: Jaipu r About Company: · Lotus Dairy Products Private Limited is one of the three dairy subsidiaries of H.P Modi Group. Incorporated in 2001, Lotus Diary has become one of the leading family-owned and -operated dairies in India. · Our values lie in our commitment towards the well-being of all our stakeholders. Our care begins from the farm level and covers everyone, from employees, investors, vendors, end-consumer and the community. As a family-owned company, we are dedicated to improving the communities where we live and work because we understand that their prosperity and well-being is critical to the success of our customer-focused business. Job Responsibilities: · Plan, execute, and manage all digital marketing for Lotus including SEO, SEM, email marketing, and social media. · Establish and execute a digital marketing strategy to distribute content. · Work with and manage a team of writers, marketers, and other stakeholders to maintain Lotus’s digital presence. · Maintain consistent brand messaging across all social channels. · Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience. · Create and maintain an editorial calendar to deliver targeted content. · Create and manage content for social media, emails, and other forms of digital communication. · Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns. · Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs. · Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques. · Develop and monitor campaign budgets. · Stay up to date on the latest social media trends, and implement them in Lotus’s marketing campaigns. Requirements: · Post Graduate/Graduate in Marketing or similar field. · 3+ years of relevant experience as Digital Marketer. · Social media savvy, with a passion for staying on top of trends. · Strong sense of creativity, imagination, and innovation. · Excellent interpersonal skills, with the ability to collaborate with other departments. · In-depth knowledge of various social media platforms and best practices. · Ability to analyze consumer metrics, reports, and trends. · Experience in digital marketing, or a related field. · Proficiency in photo and video editing software. · Experience with SEO and SEM strategy and keyword research. · Understanding of website analytics tools, such as Google Analytics. · Analytical mind, with a passion for measuring data.
Job Title
Digital Marketing Manager