Job Title

Performance Creative Strategist Location : RMV 2nd Stage, Bengaluru (Next to New BEL Road) Type : Full-time, In-Office, 10am-6pm, Monday to Saturday Experience : 2–5 years in performance creative strategy or ad copywriting for D2C brands Compensation : Based on experience About Us Floral Art by Nandini is a fast-growing D2C home decor brand loved for its elegant, handcrafted pieces that elevate everyday living. Our storytelling is honest, emotionally resonant, and deeply Indian. We're now hiring a Creative Strategist who can turn our products into scroll-stopping stories that sell. What You'll Do 1. Craft Winning Ad Angles & Scripts Build creative strategies for Meta (Facebook/Instagram) ad campaigns across awareness levels Ideate ad angles for products using emotional, functional, gifting, and aesthetic hooks Write compelling hooks, headlines, primary texts, and video scripts that drive conversions 2. Own the Creative Funnel Map creatives to TOF/MOF/BOF stages with a data-backed approach Collaborate with video editors and designers to bring ad concepts to life Maintain a structured creative testing calendar 3. Write with Purpose Craft copy that feels human, not robotic. Conversational, emotional, and sharp. Adapt tone and storytelling for Indian women aged 35–65 — our core audience 4. Analyze, Test, Repeat Track creative performance (thumb stop rate, CTR, ROAS) with the growth team Iterate quickly based on ad data and customer response Reverse-engineer what works and systematize it You’re a Fit If You… Have 2-5 years’ experience in creative strategy, performance copywriting, or D2C marketing Have worked on Meta ads (not just organic or branding content) Know how to write AND visualize a high-performing ad Thrive in a fast-paced, feedback-driven start-up environment Bonus: Experience writing for an Indian home/lifestyle/beauty/fashion audience