Job Title

Role:SalesforcePardot Consultant/Developer Type:Full Time Location:Bangalore (Hybrid) Experience:5+ years Time zone:Regular IST HoursResponsibilities:5+ years of experience working withSalesforce Pardot and Salesforce CRM Strong knowledge ofB2B marketing automation strategiesand campaign management Experience inHTML/CSS for email template customization Hands-on expertise withEngagement Studio, Automation Rules, and Dynamic Content ConfigureSMS Magic integrationwith Pardot and Salesforce Sales Cloud using AppExchange connectors/API Set up real-time SMS triggers for Pardot automations Map SMS data fields (e.g., opt-ins, responses, click-throughs) for bidirectional sync between Pardot and Salesforce, ensuring real-time or batch updates as needed. Build custom dashboards in Salesforce/Pardot for SMS metrics (delivery rates, opt-outs, open rates, click-throughs) using standard reporting tools. Email Development and Campaign Support Support the client’s internal team in testing and optimizing migrated SFMC email templates in Pardot for newsletters, promotional blasts, drip campaigns, triggered emails, and reminders. Implement minor dynamic content and personalization (e.g., first name, property interest) for email campaigns, with TBD variations per email type. Integrate Pardot forms or tracking into WordPress-based landing pages for lead capture, call scheduling, and content engagement, ensuring seamless data flow to Salesforce. Develop a custom unsubscribe and preferences page in Pardot with branded design and partial opt-out options IP Warming expertise with hands on experience in leading IP warming, segmentation Proficient in reporting tools:Pardot Reports, Salesforce Reports & Dashboards Familiarity withAPI integration, lead routing, and third-party connectorsis a plus Pardot or Salesforce certifications (e.g., Pardot Specialist or Consultant) highly desirablePreferred Qualifications: Salesforce Certified Pardot Specialist / Consultant Experience withB2B SaaS or Tech marketing teams Strategy planning and execution Strong analytical, problem-solving, and communication skills