Job Profile ● Develop and execute a multi dimensional communications messaging framework, in line with BYST’s vision and objective. ● Monitor systems and procedures necessary for smooth operations of overall branding marketing and communications ● Regularly assess the effectiveness of the organization’s communication channels and put in place measures that will create awareness and momentum, as well as test the effectiveness of communication activities. ● Lead BYST branding, marketing and communications team ● Create branding for BYST that will open funding opportunities Specific responsibilities ● Develop and implement an effective National communications strategy including social media strategy, consistent with the organization’s core intent, core outcomes, area of excellence and strategic direction. ● Provide proactive, strategic, high-touch communications support and advice on internal and external communications, as appropriate, to protect and enhance the organizations’ reputation and brand. ● Monitor and guide development, maintenance and expansion of the BYST website and social media platforms; coordinate online queries/responses and serve as focal point for management of the organization’s social media networks. ● Coordinate with other departments of BYST, develop and distribute information, communications and high quality printed, audio-visual, digital fundraising, and marketing/promotional materials to target audiences, including Corporates, individuals, government departments, donor agencies and foundations. ● Act as brand champion to project a unified image and message that establishes BYST as a leading youth grassroots entrepreneurship development organization. ● Lead the process of branding of the offices of BYST including local partners and direct implementing locations. ● Ensure brand compliance and train concerned staff on branding and communication to streamline the communication process. ● Identify and seize media opportunities to promote BYST programs. Develop talking points and communication messages for the spokesperson of the organisation and provide media training to staff. ● Respond to and document queries by local, regional/international news media and donor contacts in a timely and appropriate manner. ● Collaborate with other functions at BYST in writing blogs, articles for internal newsletters and opinion editorials. ● Networking and developing strategic relationships with media and key ecosystem influencers. ● Effectively present information to internal and external stakeholders ● Leverage new ideas for promotional events/ activities and organize them in coordination with peer departments. ● Manage media relations to maintain and cultivate existing, new relationships with representatives of the media. ● Manage the marketing and communications budget, and ensure programs are achieved on time and within the budget. ● Manage the appearance of all organization print and electronic marketing collaterals eg: Newsletters, external communiques etc. ● Develop, coordinate and assist various departments in the overall brand positioning and marketing outreach of their programs. ● Develop a social media campaign for existing BYST programs and be abreast of the latest trends and strategies in digital marketing. ● Coordinate with the senior management team to identify and drive business development opportunities. Qualification, experience and competencies ● Post-graduation/ Master’s degree in Communications/Media/Marketing ● 10-12 years of demonstrated experience in communications and media relations, preferably in the humanitarian or international development sector (INGOs) ● In-depth understanding of brand development and communications, with experience in developing, managing, and assessing integrated communications and promotional plans. ● Strong organizational skills, and ability to deliver high quality work, under pressure, meet tight deadlines, and simultaneously manage multiple projects. ● Superior writing and editing skills, excellent oral communications skills; fluency in English required. ● Good interpersonal skills, including ability to work effectively as part of a local team, and across organizational lines and geographic boundaries. ● Proven track record in facilitating workshops, planning, managing, and developing executive communication. ● Excellent computer skills, including Word-processing, presentations and spreadsheets. ● A good initiator and team player with willingness to share information and communicate positively and effectively with all stakeholders.
Job Title
Head of Branding, Marketing and Communications