Job Title

This role is with a worko's Client who is a leading Tea brand:Position OverviewWe are seeking a dynamic and results-driven National Head – HORECA to lead our sales and business development efforts across India. This role will be responsible for driving revenue growth, managing key accounts, expanding into new business segments, and leading a multi-location sales team. The ideal candidate will have 8-10 years of experience in HORECA, General Trade (GT), or Modern Trade (MT) with a proven track record in sales leadership.Key Responsibilities1️⃣ Strategic Leadership & Business GrowthDevelop and execute the HORECA sales strategy to drive revenue and market expansion.Identify and tap into new segments, including café chains, hospitals, universities, tea stalls, and institutional buyers.Align sales objectives with company-wide business goals and collaborate with senior leadership.2️⃣ Key Account Management & PartnershipsBuild and maintain strong relationships with key decision-makers in the hospitality, food, and beverage industries.Drive sales and secure long-term contracts with major HORECA clients.Lead high-stakes negotiations to ensure profitable, strategic partnerships.3️⃣ Sales Management & Market ExpansionSet ambitious sales targets and ensure consistent achievement.Develop innovative sales and pricing strategies to maximize profitability.Conduct market research to identify trends, customer needs, and growth opportunities.Expand into new regions and business verticals, working closely with the marketing team.4️⃣ Team Leadership & Performance ManagementLead, mentor, and motivate a high-performing sales team across multiple locations.Set clear performance benchmarks and provide regular coaching and feedback.Drive sales training programs to enhance team capabilities and industry knowledge.Qualifications & ExperienceEducation: Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred).Experience: 8-10 years in sales, with a strong background in HORECA, General Trade (GT), or Modern Trade (MT).Industry Knowledge: Deep understanding of hospitality, food & beverage, and institutional sales.Skills:Leadership & Team Management – Proven ability to lead large, distributed teams.Strategic Thinking & Market Analysis – Ability to drive data-backed decisions.Negotiation & Key Account Management – Experience in high-value contract negotiations.Communication & Relationship-Building – Strong interpersonal and presentation skills.Preferred SkillsExperience in handling high-value key accounts and forging strategic partnerships.Strong understanding of emerging trends in the HORECA industry.Ability to work in a fast-paced, target-driven environment while managing multiple priorities.Additional Information