Job Title: Email Marketing Specialist – Oracle ResponsysLocation: GurugramExperience: 4+ yearsAbout the Role: We are seeking a strategic and results-driven Email Marketing Specialist to join our Martech team. This role focuses on end-to-end campaign execution, advanced audience targeting, and optimization using Oracle Marketing Cloud tools, including Responsys, Unity CDP, and Infinity IQ.Key Responsibilities:Manage full campaign lifecycle: setup, data selection, rollout (excluding creatives), and reporting.Build customer segments using SQL and Oracle Unity CDP.Execute and optimize hyper-personalized email journeys.Monitor campaign performance and generate actionable reports via Oracle Infinity IQ.Collaborate with cross-functional teams to align strategies and ensure campaign success.Required Skills & Experience:4+ years hands-on experience with Oracle Responsys.2+ Oracle Unity CDP implementations.Proficient in Oracle Infinity IQ for reporting and A/B testing.Strong PL/SQL skills for audience targeting and data manipulation.Advanced Excel skills including Pivot Tables and data analysis.You’ll Thrive If You:Are analytical, detail-oriented, and solution-focused.Communicate effectively across teams and clients.Can multitask in a fast-paced, deadline-driven environment
Job Title
Email Marketing Specialist