Job Title

Key ResponsibilitiesMarketing Strategy & Execution: Develop, own, and execute data-driven marketing strategies that align with business goals for lead generation, customer acquisition, and brand visibility.Content & Campaign Management: Plan and manage targeted campaigns (email, SEO/SEM, webinars, social, paid media) for law firms and legal departments in the US and UK.Brand Positioning: Strengthen ALB’s positioning in the LegalTech space, focusing on differentiators like AI-driven compliance and time entry automation.Market Research: Stay updated with trends in LegalTech, billing practices, and compliance norms in key geographies (US/UK); identify competitor activities and market opportunities.Digital Presence: Oversee ALB’s digital channels including website, blog, LinkedIn, and Google Ads to ensure consistent branding and engagement.Event & Partnership Marketing: Support or lead participation in legal tech expos, webinars, and industry events (virtual/in-person) to grow partnerships and pipeline.Analytics & Reporting: Use tools like HubSpot, Google Analytics, and CRM systems to track KPIs, optimize campaigns, and report outcomes to leadership. RequirementsExperience: Minimum 3 years of B2B marketing experience in SaaS or software products, with a strong preference for LegalTech or FinTech background. Exposure to the US or UK legal/technology markets is a must.Skills:Strong in digital marketing, inbound/outbound campaigns, and performance trackingExcellent content writing/editing skills for a professional B2B audienceFamiliarity with CRM and marketing automation platforms (e.g., HubSpot, Mailchimp)SEO/SEM knowledge preferredAbility to collaborate with sales, product, and external agenciesEducation: Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred)