Location: Remote (India preferred)Type: Equity + Performance-based compensationTimeline: Start within 30 daysThe Brutal TruthWe're 1 month old. Bootstrapped. No fancy office or massive budgets.But we've already helped 40+ students get interview calls with CVs that actually work. We're solving a real problem for Indian students who are brilliant but getting rejected because their CVs look like everyone else's.This isn't a corporate marketing job. This is building something from zero.What We're Looking For:Someone who gets excited about:Building a brand that students actually trust (not just follow)Turning LinkedIn into our primary customer acquisition machineCreating content that makes students think "finally, someone gets it"Measuring everything and optimizing ruthlesslyBuilding systems that scale without burning cashYou're probably:2-3 years into marketing, but hungry like you're still proving yourselfMore excited about equity upside than a salary.Obsessed with understanding target audiences (bonus if you get Indian students)A LinkedIn native who thinks in hooks, engagement, and conversion funnelsSomeone who says "let's test that" more than "that won't work"What You'll Own (Everything Marketing)Month 1-3: FoundationTake over Pretzl's LinkedIn strategy completelyBuild our content calendar and posting systemSet up lead generation funnels that convertCreate our brand voice and visual identityLaunch our first paid LinkedIn campaignsMonth 3-6: ScaleHit 5,000 LinkedIn followers with engaged audienceBuild email marketing system for nurturing leadsCreate partnership pipeline with colleges/influencersDevelop case studies and success story contentLaunch referral program for existing customersMonth 6-12: Team BuildingHire and manage content creators, designers, community managersBuild marketing team that can operate without youExpand to other platforms strategicallyCreate scalable systems for everythingOwn the full customer acquisition funnelWhat You GetEquity: Meaningful stake in a business solving real problems for millions of studentsPerformance Bonus: Monthly bonuses tied to growth metrics you controlLearning: Direct access to founder who built this from zero, scaled from UK experienceImpact: Your marketing directly helps students land jobs they deserveGrowth: Build and lead your own marketing team as we scaleFlexibility: Remote work, own your schedule, results matter more than hoursThe Reality CheckNo corporate safety net - you'll be figuring things out as we goLimited budget - creativity over cash, alwaysHigh expectations - we expect 10x returns on every marketing dollarFast pace - decisions in days, not weeksDirect accountability - your results directly impact company survivalOur MissionPretzl: CV optimization platform that turns ignored applications into interview calls. Starting with CVs, expanding to interview prep and workplace skills.So our Mission? Make career success accessible to every Indian student, not just those with insider knowledge.Apply If : ✅ You've read this far and you're excited, not scared✅ You have examples of content/campaigns you've created that actually drove results✅ You can start within 30 days✅ You'd rather build something meaningful than collect a steady paycheck✅ You understand that equity in a fast-growing company > guaranteed salaryHow to ApplyDon't send a generic cover letter. Instead:Show, don't tell: Send 3 LinkedIn posts ideas you'd create for Pretzl in Week 1.Strategy in action: Outline your 90-day LinkedIn growth plan for Pretzl. Briefly, in a couple of paragraphs.Proof of results: Share one marketing campaign/project you're genuinely proud of.Why this matters: Explain why helping Indian students succeed matters to you personallySend to: arpit@Subject: "Marketing Head - Ready to build from zero- Name"Questions? Concerns? Doubts?Good. Ask them. We value people who think critically about opportunities.The best marketing hires don't just take jobs - they evaluate whether this is the right rocket ship to build their career on. We think it is. Do you?P.S. - If you're just browsing and this resonated with you, share it with someone who might be perfect for this role. Building something meaningful takes a village.
Job Title
Head of Marketing