Job Title

Position: Content Writer – Marketing | IT Services/IT Product Location: Chennai Experience: 1-2 Years Type: Full-Time Key Responsibilities: Develop high-quality content for a variety of channels including blogs, articles, whitepapers, social media posts, website content, email campaigns, case studies, and brochures. Research industry trends, emerging technologies, and competitors to produce insightful and relevant content that aligns with business priorities. Support and manage company social media platforms (LinkedIn, Twitter, Facebook, etc.) with consistent and engaging content to enhance online presence and reach. Collaborate with design, digital, and business teams to align content with brand tone, campaign goals, and visual storytelling. Assist in creating content calendars and ensuring timely content delivery across all platforms. Apply SEO best practices to content and continuously optimize for improved visibility and traffic. Work closely with internal stakeholders to understand solutions, translate technical inputs, and craft customer-centric narratives. Participate in brainstorming sessions to contribute creative ideas for integrated campaigns and thought leadership. Analyze content performance metrics and audience engagement to refine content strategies and improve impact. The right candidate for this role must exhibit: Excellent verbal and written communication skills. Experience writing/editing troubleshooting, procedural information, and reference information. Ability to simplify complex technical topics into engaging content. Familiarity with standard style guides and their recommendations. Have a functional knowledge of SEO concepts. Familiarity with social media management and content tools (e.g., Hootsuite, Buffer, Canva). Understanding of SEO, content structuring, and keyword research. Proactive, collaborative, and able to manage multiple projects in a deadline-driven environment. Familiarity with technology and other technical concepts from a variety of industries is an advantage Education And Experience Mastery of the English language Excellent communication, writing, and editing skills An interest in technology and software A positive, can-do attitude A desire to learn and be mentored Minimum 2-3 years of relevant technical copywriting work experience