About the Role: We are looking for a creative and digitally fluent Social Media Manager to take charge of all online presence and community engagement for a leading cosmetologist. The ideal candidate will be confident in front of and behind the camera, highly organized, and proactive in executing digital campaigns, creating daily content, and helping grow a strong personal brand. Key Responsibilities: Meta Ads (Instagram + Facebook) Plan and execute high-ROI Meta ad campaigns for clinic services and events A/B test creatives, track performance, and optimize spend Target and retarget patient segments effectively Daily Social Media Management Plan and schedule Instagram posts, reels, carousels, and stories Stay updated with trending sounds, formats, and skincare-related content Write crisp, engaging captions and hashtags aligned with the brand tone Design graphics with tools like Canva or work with a designer Video & Content Creation Assist in filming clinic treatments, live sessions, consultations, testimonials Capture behind-the-scenes content and prep for Reel/Story shoots Coordinate with patients/influencers for collabs or reviews Engagement & Community Monitor comments, DMs, and queries—ensure prompt and empathetic replies Engage with followers through polls, Q&As, giveaways Help build a loyal patient community and grow followers organically Patient Coordination Liaise with patients for shoot scheduling and feedback collection Assist in recording before-after cases (with consent) for educational content Coordinate online live consultations or promotional webinars Reporting & Growth Track follower growth, reel views, post performance weekly Analyze top-performing content and adapt future strategy accordingly Who You Are: 1–3 years experience in social media or content marketing Strong skills in Instagram Reels, Meta Ads , content writing, and short video creation Passionate about beauty, skincare, wellness, or health content Confident communicator, highly proactive, loves being on top of digital trends Fluent in English + Hindi (Punjabi a bonus) Bonus if you’ve worked with personal brands, influencers, or beauty clinics Perks: Work directly with a reputed cosmetologist Learn and grow across digital content, beauty industry trends, and patient marketing Great creative freedom and hands-on exposure Compensation: ₹2,40,000–₹3,60,000 per annum (depending on experience and skills)
Job Title
Social Media & Content Manager – Cosmetology Brand