Job Summary : We are seeking a creative and detail-oriented Social Media Executive to manage, create, and optimize social media strategies for our PSC (Public Service Commission) and Study Abroad verticals. The ideal candidate should have a strong grasp of digital trends, a passion for education-focused content, and experience in engaging diverse online communities. Key Responsibilities : 1. Content Creation & Strategy : Develop and execute monthly content calendars aligned with PSC exam timelines and study abroad seasons. Create engaging, educational, and brand-consistent content (text, image, video) tailored to each vertical. Collaborate with subject matter experts to ensure factual accuracy and relevance. 2. Social Media Management : Manage daily posting, scheduling, and monitoring across platforms such as Instagram, Facebook, LinkedIn, YouTube. Engage with followers, respond to comments, and foster a community of aspirants. Track trending topics, hashtags, and conversations relevant to PSC exams and overseas education. 3. Campaigns & Promotions : Plan and execute paid and organic campaigns to promote new batches, webinars, success stories, etc. Support influencer and partnership collaborations, especially with education counselors, toppers, and alumni abroad. 4. Analytics & Reporting : Monitor KPIs such as engagement rates, reach, follower growth, and conversion. Prepare monthly performance reports with actionable insights and recommendations. Utilize tools like Meta Business Suite, Buffer, Hootsuite, or native analytics dashboards. 5. Coordination : Liaise with the content, design, and academic teams for timely deliverables. Support marketing initiatives such as lead generation, online events, and brand collaborations. Requirements : Education : Bachelor’s degree in Marketing, Communications, Journalism, or related field. Experience : 1–3 years of experience in social media or digital marketing, preferably in the education or edtech sector. Proficient in Canva, Adobe Suite, or equivalent tools for content creation. Knowledge of SEO, hashtags, and platform algorithms. Strong written and verbal communication skills in English. Regional language proficiency is a plus. Ability to multitask, adapt to changing trends, and work independently. Preferred Skills : Familiarity with PSC syllabus, exam structure, and aspirant behavior. Understanding of international education systems Experience in handling social media ads and lead-gen funnels. What We Offer : A dynamic and supportive work environment. Opportunities to work on high-impact campaigns. Career growth in a fast-expanding educational organization. Work Location: Kozhikode, Kottayam Shoot Your resume to
Job Title
SOCIAL MEDIA EXECUTIVE