Job Title

What You’ll Be Responsible For -As the D2C Marketing Lead, you will own the complete digital growth engine for D2C brands — across performance marketing, CRO, Amazon, LTV initiatives, and content testing. This is a leadership role, and you’ll be managing a team with cross-functional collaboration as a core part of the job.1. Performance Marketing- End-to-end ownership of Meta Ads, Google Ads & Amazon Ads (strategy, execution, optimization) - Drive efficient growth with a focus on ROAS, CAC, and scale - Regularly test new audiences, creative angles, ad formats, and campaign structures2. Landing Page & Conversion Rate Optimization (CRO)- Run CRO experiments (LP design, copy, flow, etc.) to improve CVR - Collaborate with content, design, and tech teams to rapidly execute changes on the website - Own metrics like bounce rate, scroll depth, add-to-cart %, and final conversion3. LTV & Lifecycle Marketing- Set up and optimize automations via WhatsApp, email, and SMS to drive repeat purchases - Build flows for onboarding, cart abandonment, post-purchase upsell/cross-sell - Drive uplift in LTV, AOV and returning customer rate4. Content Collaboration for Performance- Work closely with the Content Strategist to co-create high-performing ad content - Own the creative testing pipeline: briefs, hooks, angles, formats, iterations5. Amazon & Marketplace Growth- Oversee advertising strategy and ACoS management on Amazon - Coordinate with marketplace teams to optimize listings and seasonal promotions - Analyze and improve product page conversion and ad performance on Amazon6. Leadership & Marketing Ops- Set team-level KPIs, marketing workflows, and campaign SOPs - Build and mentor a high-performance team across ads, content, and growth functions - Institutionalize learning through playbooks and frameworks7. Analytics & Reporting- Build weekly dashboards to track all key metrics across platforms - Use GA4, Meta, Amazon, and internal tools to derive actionable insightsYou Should Apply If- You’ve led teams or pods in high-speed D2C environments - You’re comfortable with analytics, creatives, experimentation, and systems setup - You’ve worked closely with design and content teams to execute full-funnel campaigns - You care deeply about unit economics, LTV, AOV, and brand building at the same time