Job Title

Performance Marketing Manager – Global eCommerce (Skincare/Beauty) Location: Remote for now (later Mumbai Office) | Full-Time Industry: DTC Beauty / Haircare We’re looking for a highly analytical and creative Performance Ads Specialist to lead global campaigns across Meta (Facebook/Instagram), Google (Search, Shopping, PMax), and YouTube for our fast-growing DTC beauty brand. You’ll own and scale a £1M+ annual ad budget across multiple Shopify Plus storefronts (UK, USA, India, Germany) with a focus on full-funnel strategy, performance-driven creative, and high ROAS. Key Responsibilities: Lead end-to-end campaign strategy, execution, and scaling across key ad platforms. Build and optimize TOF, MOF, and BOF funnels to drive acquisition and LTV. Define regional strategies balancing growth and efficiency across markets. Collaborate with creatives to brief and guide high-performing visual content. Monitor performance using tools like GA4, Triple Whale, and Meta Events Manager. Report on metrics including ROAS, CAC, CPA, AOV, and market-level ROI. Manage backend integrations: Pixel, CAPI, GTM, Merchant Center, UTM tracking. Drive localization and performance in key markets: UK, USA, and India. What You’ll Bring: 4+ years’ hands-on experience with Meta, Google, and YouTube Ads (preferably in beauty/DTC). Proven success managing £500K–£1M+ annual budgets with strong ROAS. Expertise in Shopify Plus, feed management, and conversion tracking. Strong analytical skills and platform fluency (GAds, GTM, GA4, Meta Suite). Creative understanding of what converts in beauty, especially haircare. Bonus Points: Experience in the Indian market with regional targeting. Familiarity with TikTok Ads, influencer UGC, and tools like Northbeam or Wicked Reports. Join us to lead growth for one of the UK’s fastest-scaling haircare brands.