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Job Title: Marcom Senior AssociateAbout the Role: We are seeking a sharp, hands-onMarcom Senior Associateto bridge the gap between creativity and strategy — someone who understands healthcare professionals, the nuances of digital platforms, and how to communicate effectively through content and design. This role will oversee both thecontentandcreative teams , ensuring all marketing collaterals areimpactful, customer-relevant , and optimized for each digital channel (social, website, YouTube.).(This role is for the Business Unit of ValueMomentum - WhiteCoats)About the Team : WhiteCoats empowers hospitals, clinics and labs by providing innovative digital solutions in marketing and operations that enhance patient acquisition, retention and engagement. By integrating technology with personalised support. We are a team of 120+ experts working towards a common goal - practice growth excellence. As an inside sales associate, you will be crucial in promoting and selling digital solutions to medical practitioners, focusing on client acquisition, retention, and building long lasting relationships.Key Responsibilities:✦ Strategy & Planning Define themarketing communication strategyacross doctor personas (individuals, clinics, diagnostic centers). Align content and design withbusiness goals(SEO, engagement, conversions, digital presence). Own thebriefing and executioncycle across all platforms (Facebook, Instagram, YouTube, GMB, Websites, WhatsApp, etc.).✦ Content & Creative Oversight Leadcopywriting for ad creatives , awareness campaigns, blogs, and video scripts with the right balance ofmedical accuracy and mass appeal . Guide designers to create platform-specificvisuals/videosthatgrab attentionand reflect doctors’ brand values. Ensure timely delivery ofmonthly content calendars , campaign assets, and growth kits for doctors.✦ Execution & Quality Control Review andvalidate creative and content outputto avoid over-medical or too-casual tone. Conduct regularVOCanalysis with doctors to understand what content works. Standardize templates and best practices to reduce repeated briefs and rework.✦ Collaboration Work closely with SEO, Website, CRM, and Product teams to deliver integrated communication plans. Collaborate with external vendors or agencies (AI content tools, video editors, etc.) if needed.Qualifications: 3-5 years inMarketing Communications, Creative Strategy, or Healthcare Marketing . Prior experience leadingcross-functional creative + content teams . Strong understanding ofdoctor personas , healthcare communication norms, and regulatory sensitivities. Ability tobalance creativity with structure , and drive output without micro-management.Preferred Skills: Hands-on with tools like Canva, Meta Ads, Google Analytics, or similar platforms. Excellent command of English with sensitivity to Indian language and tone for digital health audiences. Track record of executing high-impactdigital campaigns or storytelling for niche segments(like doctors or clinics).About the Company: ValueMomentum, headquartered in New Jersey, USA, is the largest standalone provider of IT services and solutions to insurers and financial services firms. Our industry focus, technological expertise backed by R&D, and customer-first approach uniquely position us to deliver the value we promise and drive momentum for our customers' initiatives. As one of North America's top 10 insurance-focused IT services firms, leading insurance and financial services companies trust ValueMomentum with their digital, data, core, and IT transformation initiatives.