Location: Remote (India preferred) Type: Equity + Performance-based compensation Timeline: Start within 30 days The Brutal Truth We're 1 month old. Bootstrapped. No fancy office or massive budgets. But we've already helped 40+ students get interview calls with CVs that actually work. We're solving a real problem for Indian students who are brilliant but getting rejected because their CVs look like everyone else's. This isn't a corporate marketing job. This is building something from zero. What We're Looking For: Someone who gets excited about: Building a brand that students actually trust (not just follow) Turning into our primary customer acquisition machine Creating content that makes students think "finally, someone gets it" Measuring everything and optimizing ruthlessly Building systems that scale without burning cash You're probably: 2-3 years into marketing, but hungry like you're still proving yourself More excited about equity upside than a salary. Obsessed with understanding target audiences (bonus if you get Indian students) A native who thinks in hooks, engagement, and conversion funnels Someone who says "let's test that" more than "that won't work" What You'll Own (Everything Marketing) Month 1-3: Foundation Take over Pretzl's strategy completely Build our content calendar and posting system Set up lead generation funnels that convert Create our brand voice and visual identity Launch our first paid campaigns Month 3-6: Scale Hit 5,000 followers with engaged audience Build email marketing system for nurturing leads Create partnership pipeline with colleges/influencers Develop case studies and success story content Launch referral program for existing customers Month 6-12: Team Building Hire and manage content creators, designers, community managers Build marketing team that can operate without you Expand to other platforms strategically Create scalable systems for everything Own the full customer acquisition funnel What You Get Equity: Meaningful stake in a business solving real problems for millions of students Performance Bonus: Monthly bonuses tied to growth metrics you control Learning: Direct access to founder who built this from zero, scaled from UK experience Impact: Your marketing directly helps students land jobs they deserve Growth: Build and lead your own marketing team as we scale Flexibility: Remote work, own your schedule, results matter more than hours The Reality Check No corporate safety net - you'll be figuring things out as we go Limited budget - creativity over cash, always High expectations - we expect 10x returns on every marketing dollar Fast pace - decisions in days, not weeks Direct accountability - your results directly impact company survival Our Mission Pretzl: CV optimization platform that turns ignored applications into interview calls. Starting with CVs, expanding to interview prep and workplace skills. So our Mission? Make career success accessible to every Indian student, not just those with insider knowledge. Apply If : ✅ You've read this far and you're excited, not scared ✅ You have examples of content/campaigns you've created that actually drove results ✅ You can start within 30 days ✅ You'd rather build something meaningful than collect a steady paycheck ✅ You understand that equity in a fast-growing company > guaranteed salary How to Apply Don't send a generic cover letter. Instead: Show, don't tell: Send 3 posts ideas you'd create for Pretzl in Week 1. Strategy in action: Outline your 90-day growth plan for Pretzl. Briefly, in a couple of paragraphs. Proof of results: Share one marketing campaign/project you're genuinely proud of. Why this matters: Explain why helping Indian students succeed matters to you personally Send to: Subject: "Marketing Head - Ready to build from zero- Name" Questions? Concerns? Doubts? Good. Ask them. We value people who think critically about opportunities. The best marketing hires don't just take jobs - they evaluate whether this is the right rocket ship to build their career on. We think it is. Do you? P.S. - If you're just browsing and this resonated with you, share it with someone who might be perfect for this role. Building something meaningful takes a village.
Job Title
Head of Marketing