Job Title

Develop and co-author / build a comprehensive social media strategy that accommodates planned strategic and spontaneous content that resonates with buyers across all key social platforms driving engagement and growth. Work in tandem with the agency to ensure a judicious mix of relevant content for all stakeholders across social touch points. Be able to spot and recognize genuine engagement possibilities to make conversation that has high relevance. Create visibility across different genres of content that gets all stakeholders to appreciate the brand. Build and nurture relationships with existing clients. Take ownership and responsibility for driving the referral and loyalty programs Continually grow the brand franchise socially and monitor the reach of the creative campaign for higher engagement to drive measurable results Manage all social media accounts ensuring creative and strategic alignment with broader marketing objectives Monitor and share insight on the latest social media trends and adapt to the communication approach