Job Title

Job Role: Senior Performance | Growth MarketerRequired Experience: 6+ years Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency Industry: Business Consulting and ServicesKey Responsibilities:Performance Marketing Oversight: Work closely with the performance marketing team to align brand campaigns with growth objectives, ensuring measurable impact. Manage paid campaigns across channels (Google Ads, Facebook & Instagram Ads, LinkedIn, etc.) and track key metrics like leads, conversions, CAC, and ROAS. End-to-End Campaign Execution: Oversee product launches, pricing strategies, and market positioning to maximize brand penetration. Social Media Leadership: Drive organic and paid social media strategies to build brand presence, engagement, and community growth. AI-Driven Marketing: Leverage AI-powered analytics, personalization, and automation tools for optimized customer targeting and campaign effectiveness. Data & Market Insights: Utilize AI-driven analytics and market research to monitor performance, consumer trends, and competitive positioning. Brand Strategy & Positioning: Develop and execute brand strategies that enhance awareness, engagement, and conversions across multiple digital platforms. Guide and mentor the team to ensure high-quality deliverables that align with client expectations. Cross-Functional Collaboration: Work closely with e-commerce, design, and operations teams to ensure a seamless omnichannel brand experience.Key Requirements:6+ years of experience in brand management, with a strong focus on online sales channels and e-commerce growth. Recent Experience: At least 3 years in an agency (creative, media, or digital) and 3 years in an e-commerce or D2C role. Strong understanding of Apparel, Beauty & Personal Care (B&PC), and D2C brands with a deep knowledge of consumer behavior, pricing strategies, and competitive landscapes Proven expertise in executing high-impact brand campaigns across multiple channels, including digital, social, and influencer marketing. Strong analytical skills with experience in market research, AI-driven insights, and performance measurement.