Job Title

Buzz Lead – Social & Audience Growth Location: Remote Experience: 4–6 years Type: Full-time About Us : EssentiallySports is the home for the underserved fan, delivering storytelling that goes beyond the headlines. As a top 10 sports media platform in the U.S., we generate over a billion pageviews a year and engage more than 30 million monthly active users. This massive organic reach fuels our data-driven culture, where deep audience insights meet cultural trends to serve fandom where it lives—and where it’s going next. With zero CAC, we’ve built owned audiences at scale, making organic growth a core part of our identity. In less than 9 months, EssentiallySports has built a powerful newsletter ecosystem, now reaching 700k+ highly engaged readers. With five distinct newsletter brands, we've cultivated a loyal audience that consistently delivers outstanding performance. Our open rates—ranging between 40%- 46%—are industry-leading, reflecting the strong resonance our content has with sports fans. This initiative marks a pivotal phase in ES's next wave of growth. Role Overview : We’re on the lookout for a Buzz Lead – Social & Audience Growth who lives at the intersection of content, culture, and conversation. In this role, you’ll shape the voice of our brand across platforms—especially Facebook and Instagram—by creating buzzworthy content, driving engagement, and turning attention into action.You won’t just post—you’ll spark. Whether it’s a viral moment, a timely trend, or a high-impact campaign, you’ll lead the charge in making our brand part of everyday conversations. You’ll also own key performance metrics like link clicks, CTR, and reach, working closely with editorial, design, and growth teams to scale our presence and deepen our connection with the audience. Reporting and Scope: This role reports to the Head of Content & Co-Founder (Jaskirat Arora) and will lead a broader team structure comprising 6–7 Sub-Group Heads and 15–20 Content Associates. What You’ll Do Develop and execute high-impact social media strategies tailored to each platform—including Facebook, Instagram, TikTok, Threads, Flipboard, Twitter/X, and YouTube Shorts—to drive audience growth, engagement, and performance Plan and optimize paid campaigns (especially on Meta) with a performance-first mindset—focused on metrics like link clicks, CTR, and conversions Amplify editorial content across social platforms through timely, high-impact posts—without owning editorial planning Launch real-time buzz campaigns that align with trending topics, pop culture moments, or live events—working like a live editorial desk on social Identify and implement new content formats (Reels, carousels, polls, memes) to keep the brand culturally in-tune and algorithm-friendly Continuously experiment with creatives, copy, and targeting to drive performance—test fast, learn faster Monitor social media sentiment, moderate comments, and respond quickly during crisis moments to protect and shape the brand’s voice Partner with niche influencers, creators, and fan communities to co-create content and drive organic engagement Track and report performance across platforms using tools like Meta Ads Manager, CrowdTangle, Chartbeat, TweetDeck, and native analytics—focused on clicks to conversions Experience with tools like Buffer, Later, or Sprout Social is a plus. Partner with growth, product, SEO, and distribution teams to inform and support their KPIs—such as traffic, retention, and content discoverability—while owning execution purely from a social amplification lens Stay up to date on algorithm changes, emerging platforms, and competitor activity to ensure the brand remains ahead of the curve Key Metrics You will Own Your success in this role will be measured by your ability to create buzz and drive performance across social platforms. You’ll closely track and optimize the following: Link Clicks – Drive high-intent traffic through Meta ads and content Click-Through Rate (CTR) – Ensure your creatives and copy turn impressions into action. Engagement Rate – Spark real conversations and interactions through likes, comments, shares, and saves Organic & Paid Reach – Expand the brand’s visibility across platforms, both organically and through smart spends Landing Page Views – Not just clicks—ensure users reach and engage with the destination page Follower Growth (if applicable) – Build a loyal, growing community that’s excited to stay connected What you will bring: Deep knowledge of Meta Ads Manager and platform dynamics across Facebook and Instagram A creative eye for thumb-stopping content, trending formats, and platform-native storytelling Strong analytical skills to decode buzz metrics and optimize for link clicks, CTR, and engagement Copywriting flair with a knack for action-driven CTAs and culturally relevant tone Speed and agility to ride trends in real time while thinking strategically about brand goals A passion for U.S. sports culture with a strong pulse on fan behavior, pop culture tie-ins, and sports community trends Proven track record of driving high-impact campaigns that convert attention into action What’s In It for You Shape the Brand Voice : Own how the world sees and hears about EssentiallySports across platforms Visibility from Day 1 : Your content will reach millions — through social, press, and partnerships Creative Freedom : Craft stories, pitch decks, and outreach assets with room to experiment Work with Founders : Collaborate directly with leadership on messaging and brand positioning Access to Massive Reach : Leverage one of the biggest organic sports audiences in the U.S. Cross-Functional Exposure : Work closely with stakeholders across editorial, Social media,content and marketing to amplify impact Remote & Flexible : Work from anywhere, with flexible hours and full ownership of your work