Job Title

Buzz Lead – Social & Audience GrowthLocation: RemoteExperience: 4–6 yearsType: Full-timeAbout Us : EssentiallySports is the home for the underserved fan, delivering storytelling that goes beyond the headlines. As a top 10 sports media platform in the U.S., we generate over a billion pageviews a year and engage more than 30 million monthly active users. This massive organic reach fuels our data-driven culture, where deep audience insights meet cultural trends to serve fandom where it lives—and where it’s going next. With zero CAC, we’ve built owned audiences at scale, making organic growth a core part of our identity.In less than 9 months, EssentiallySports has built a powerful newsletter ecosystem, now reaching 700k+ highly engaged readers. With five distinct newsletter brands, we've cultivated a loyal audience that consistently delivers outstanding performance. Our open rates—ranging between 40%- 46%—are industry-leading, reflecting the strong resonance our content has with sports fans. This initiative marks a pivotal phase in ES's next wave of growth.Role Overview : We’re on the lookout for a Buzz Lead – Social & Audience Growth who lives at the intersection of content, culture, and conversation. In this role, you’ll shape the voice of our brand across platforms—especially Facebook and Instagram—by creating buzzworthy content, driving engagement, and turning attention into action.You won’t just post—you’ll spark. Whether it’s a viral moment, a timely trend, or a high-impact campaign, you’ll lead the charge in making our brand part of everyday conversations. You’ll also own key performance metrics like link clicks, CTR, and reach, working closely with editorial, design, and growth teams to scale our presence and deepen our connection with the audience.Reporting and Scope: This role reports to the Head of Content & Co-Founder (Jaskirat Arora) and will lead a broader team structure comprising 6–7 Sub-Group Heads and 15–20 Content Associates.What You’ll DoDevelop and execute high-impact social media strategies tailored to each platform—including Facebook, Instagram, TikTok, Threads, Flipboard, Twitter/X, and YouTube Shorts—to drive audience growth, engagement, and performancePlan and optimize paid campaigns (especially on Meta) with a performance-first mindset—focused on metrics like link clicks, CTR, and conversionsAmplify editorial content across social platforms through timely, high-impact posts—without owning editorial planningLaunch real-time buzz campaigns that align with trending topics, pop culture moments, or live events—working like a live editorial desk on socialIdentify and implement new content formats (Reels, carousels, polls, memes) to keep the brand culturally in-tune and algorithm-friendlyContinuously experiment with creatives, copy, and targeting to drive performance—test fast, learn fasterMonitor social media sentiment, moderate comments, and respond quickly during crisis moments to protect and shape the brand’s voicePartner with niche influencers, creators, and fan communities to co-create content and drive organic engagementTrack and report performance across platforms using tools like Meta Ads Manager, CrowdTangle, Chartbeat, TweetDeck, and native analytics—focused on clicks to conversionsExperience with tools like Buffer, Later, or Sprout Social is a plus.Partner with growth, product, SEO, and distribution teams to inform and support their KPIs—such as traffic, retention, and content discoverability—while owning execution purely from a social amplification lensStay up to date on algorithm changes, emerging platforms, and competitor activity to ensure the brand remains ahead of the curveKey Metrics You will OwnYour success in this role will be measured by your ability to create buzz and drive performance across social platforms. You’ll closely track and optimize the following:Link Clicks – Drive high-intent traffic through Meta ads and contentClick-Through Rate (CTR) – Ensure your creatives and copy turn impressions into action.Engagement Rate – Spark real conversations and interactions through likes, comments, shares, and savesOrganic & Paid Reach – Expand the brand’s visibility across platforms, both organically and through smart spendsLanding Page Views – Not just clicks—ensure users reach and engage with the destination pageFollower Growth (if applicable) – Build a loyal, growing community that’s excited to stay connectedWhat you will bring:Deep knowledge of Meta Ads Manager and platform dynamics across Facebook and InstagramA creative eye for thumb-stopping content, trending formats, and platform-native storytellingStrong analytical skills to decode buzz metrics and optimize for link clicks, CTR, and engagementCopywriting flair with a knack for action-driven CTAs and culturally relevant toneSpeed and agility to ride trends in real time while thinking strategically about brand goalsA passion for U.S. sports culture with a strong pulse on fan behavior, pop culture tie-ins, and sports community trendsProven track record of driving high-impact campaigns that convert attention into actionWhat’s In It for YouShape the Brand Voice : Own how the world sees and hears about EssentiallySports across platformsVisibility from Day 1 : Your content will reach millions — through social, press, and partnershipsCreative Freedom : Craft stories, pitch decks, and outreach assets with room to experimentWork with Founders : Collaborate directly with leadership on messaging and brand positioningAccess to Massive Reach : Leverage one of the biggest organic sports audiences in the U.S.Cross-Functional Exposure : Work closely with stakeholders across editorial, Social media,content and marketing to amplify impactRemote & Flexible : Work from anywhere, with flexible hours and full ownership of your work