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Job Description:Associate/ Sr Associate - New Initiatives (Online Revenue)ABOUT WHOLSUM FOODSAt Wholsum Foods, we’re on a mission to change the way the world eats & we’re having a lot of fun doing it! With beloved brands like Slurrp Farm and Mille, we’re bringing delicious, nutritious, and traditional ingredients like millets (Ragi, Jowar, Bajra, Foxtail) back to our tables in a modern way.Founded by two food-loving, entrepreneurial moms - Shauravi Malik and Meghana Narayan - We are proud to be a Great Place to Work-Certified company where people come together to build something that matters. We’re scaling fast, thinking big, and we’re obsessed with creating food that fuels people and the planet.And now, we’re looking for someone just like you to be a part of our next big leap.“ WHY THIS ROLE IS A GAMECHANGER FOR PRE-MBA ROCKSTARS ”If you're someone who's been in the workforce for 1–3 years maybe into consulting, venture building, strategy, or early-stage startups & are thinking about an MBA or want to gain real-world, entrepreneurial experience first, this role is your launchpad.This role is about category creation from scratch. You’ll get to build a business vertical 0→1 inside a high-growth FMCG company that’s redefining what it means to eat healthy. You won’t be on the sidelines, in fact you’ll be driving, shaping, and executing ideas that can turn into the next big category.You’ll learn how to take an idea from paper to plate. And when it’s time for you to take your next step (MBA or otherwise), you’ll have stories, scars, and successes to show for it.WHAT YOU'LL BE DOING0→1 ExecutionTake ownership of new business ideas—market sizing, GTM strategies, opportunity analysisLead pilot launches, gather feedback, and make rapid iterationsCustomer & Market ResearchConduct deep user research to uncover needs, frustrations, and opportunitiesBenchmark competitors and explore whitespace for innovationSales & Revenue FocusSet up early online/offline sales channels and build distribution strategiesDrive initial revenue growth and prepare for scaleCross-Functional HustleWork hand-in-hand with Product, Ops, Marketing, and FinanceKeep everyone aligned while things move fast and change oftenStrategic Insight & SupportBe a sounding board to leadership on high-priority projectsPrepare decks, insights, and updates for stakeholdersWHAT WE’RE LOOKING FOR1–3 years of experience in consulting, business strategy, startups, or category creationStrong analytical chops and a structured, action-oriented mindsetBonus if you’ve got a creative bent, maybe a background in literature, storytelling, or contentHungry to build from scratch and learn by doingComfortable with ambiguity, fast pace, and big ambitionExcellent communication and collaboration skillsMost importantly:A real enthusiasm for creating something that doesn’t exist yetWHAT YOU’LL GETA front-row seat to scale a mission-led FMCG brandMentorship from founders and leaders who love building from the heartOwnership, responsibility, and impact from day oneExperience that will make you stand out in any future MBA or leadership journeyA chance to create the next big category for Slurrp FarmWe’re not just looking for a “hire”, we’re looking for a fellow dreamer-doer who believes that good food can change the world. If you're excited by the idea of building from zero, experimenting with bold ideas, and getting your hands dirty (in millet flour, of course), this is your role.Starting Date:Immediately Location:Gurgaon“We encourage applications from all gender identities—diversity drives better ideas”