1. Strategic Planning and Communication: - Develop and communicate Annual Operating Plans (AOP) based on client briefs, adapting them to changes in client needs or digital platform policies. - Lead client pitching process by generating innovative concepts in collaboration with internal teams. - Provide strategic inputs to competitor analysis, identifying opportunities for process improvements and new business avenues. - Quality Analysis and Innovation: Analyze business-as-usual (BAU) operations to identify opportunities for experimentation and innovation. - Create compelling case studies and success stories that highlight the achievements and impact of the branch/cluster's work, enabling awards and partnerships 2. Brand Positioning and Differentiation: - Define brand positioning strategies that distinguish clients from competitors and resonate with target audiences. - Brief Review and Approval - Review and vet client briefs, ensuring alignment with execution plans and strategies. 3. Client Relationship Management: - Develop and maintain strong, trusting relationships with clients, ensuring client renewals and upsells - Conduct regular meetings with clients to understand strategic growth plans and identify upsell opportunities. - Establish clear benchmarks and review timelines to ensure client satisfaction. - Follow up on overdue payments, acting as a point of contact for high-priority escalations. - Take final accountability for client pitches and creating annual execution plans & strategies 4. Performance Analysis and Reporting: - Evaluate marketing success through social media reports, identifying improvement areas and demonstrating value to stakeholders. 5. Resource Planning and Contract Management: - Update resource planning quarterly and ensure timely contract renewals, addressing obstacles proactively. - Legal Compliance and Education: Educate team members on legal considerations, ensuring campaigns adhere to legal boundaries. 6. Financial Management: - Maintain monthly client P&Ls, ensuring billing targets are met. 7. Team Management and Development: - Conduct monthly team meetings, provide feedback, and mentor teams for proactive problem-solving. - Structure training programs with the L&D team to improve work quality and specific competencies. 8. Team Growth: - Hire capable independent resources that can understand, communicate and execute client briefs accurately.
Job Title
Client Servicing Director