Job Title

Assistant Manager – Digital Experience (Website) Key Responsibilities: Website Management & Updates Oversee daily site operations including product listing updates, banner changes, UX enhancements. Coordinate with development team to ensure timely deployment of new features and bug fixes. Product Experience Optimization Work with design and UX teams to improve customer journey, navigation, and page-level content (PDP, PLP). Collaborate with content and SEO teams to ensure on-page elements like Meta titles, H1s, and descriptions are optimized. Data & Performance Tracking Use Google Analytics, GA4, and heatmaps (Hotjar/Clarity) to monitor website traffic and performance. Track key KPIs like bounce rate, session duration, conversion rate, cart abandonment, and propose action plans. Project Coordination & Feature Rollouts Act as a bridge between the tech and business teams during feature development sprints. Maintain task trackers to ensure timely delivery and issue resolution. Campaign & Merchandising Support Support execution of new campaigns, seasonal refreshes, and collections Coordinate landing pages, navigation tags, and homepage banners in sync with brand goals. Skills & Tools Required: Strong understanding of ecommerce platforms (Shopify/Custom CMS) Proficiency in Google Analytics (GA4), Google Tag Manager Familiarity with Jira, Trello, or other project management tools Working knowledge of UX/UI basics and tools like Figma or Adobe XD Basic understanding of HTML/CSS is a plus Strong communication and coordination skills Performance Metrics / KPIs: Website uptime & speed optimization % Reduction in bounce rate or cart abandonment Conversion rate improvements Timely execution of feature launches and campaigns User experience feedback and QA accuracy Preferred Background: Bachelor’s degree in Computer Science, Business, Marketing, or related field Prior experience in ecommerce or D2C brand preferred Detail-oriented with a passion for improving customer digital experiences