Job Title

Role : Performance Marketing Manager Location : Mumbai (Goregaon), WFO About the Role : We are looking for a data-driven Performance Marketing Manager to lead the strategy, execution, and optimization of our paid media campaigns across channels. You will own customer acquisition funnels, drive high-quality leads/conversions with efficient CAC, and scale our digital marketing efforts. What you'll be Responsible for? Plan, execute, and optimize large-scale paid media campaigns across Google Search & Display, YouTube, Meta (Facebook/Instagram), programmatic DSPs, affiliates, and other performance-driven channels. Develop detailed media plans and buying strategies aligned with business objectives, ensuring efficient budget allocation across channels and campaigns. Negotiate and manage relationships with media partners, ad networks, and affiliate publishers to unlock inventory, premium placements, and first-party data opportunities. Own campaign trafficking and setup in ad platforms, ensuring correct implementation of tracking pixels, attribution tools (e.g., Appsflyer/Branch), and audience segmentation. Design and lead A/B and multivariate tests on creatives, placements, targeting options, and bidding strategies to maximize CTR, CVR, and ROI. Monitor and optimize campaign delivery daily; proactively identify underperforming campaigns and take corrective actions to improve performance. Collaborate with the creative team to brief, review, and approve static, video, and interactive ad assets tailored to each channel’s best practices. Analyze paid media performance with detailed channel-wise, cohort-wise, and funnel-wise breakdowns; report insights, ROI, and recommendations to leadership. Stay up-to-date with platform updates, ad tech trends, policy changes, and emerging channels to keep our media strategy ahead of the curve. What You'd have? 4-7 years of hands-on experience managing end-to-end paid media campaigns, preferably in fintech, Banking or insurance . Proven expertise in media buying on platforms like Google Ads (Search, Display, YouTube), Meta Ads Manager, programmatic DSPs, and affiliate networks. Advanced knowledge of digital advertising metrics: CPM, CPC, CTR, CPA, ROAS, LTV, and funnel KPIs. Strong understanding of ad tech stack including tracking, attribution, retargeting, audience segmentation, and lookalike modeling. Solid experience with media planning and budgeting for spends >₹1Cr/month. Why join us? Impactful Work : Play a pivotal role in safeguarding Karix's assets, data, and reputation in the industry. Tremendous Growth Opportunities: Be part of a rapidly growing company in the telecom and CPaaS space, with opportunities for professional development. Innovative Environment: Work alongside a world-class team in a challenging and fun environment, where innovation is celebrated. Karix is an equal opportunity employer. We champion diversity and are committed to creating an inclusive environment for all employees