Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before! Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world. In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change. Learn more at: Role Summary: Job title: Copywriter Location: Mumbai & Gurgaon Experience: 1 Year+ KEY OBJECTIVE OF THE ROLE 1. To provide a guiding principle for the team to develop social media solutions for the clients of WAT Media and to ensure that the strategy is adhered to within the context of that assignment. KEY RESPONSIBILITIES 1. Understand of bigger picture online objectives and ensure all activity supports wider online objectives e.g. best practice back link building, keyword utilisation etc. 2. Responsibility for hands on interaction within social media sites such as Facebook, twitter etc. 3. Responsibility for hands on interaction with off-site social properties – other people blogs, other company Facebook fan pages, forums etc. 4. Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement 5. Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate 6. Use of a toolkit to measure and monitor social activity- determine what works, tweak and improve content, communications etc. 7. Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered 8. Respond and react to changes within social networks – changes in functionality, methods of engagement etc. 9. Monitor and present relevant data, trends, successes, exceptions etc. 10. Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone 11. Deliver real time content within relevant social spaces which dynamically engages the audience 12. Creative input on content, ideas on social media viral marketing 13. Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives. 14. Be enthusiastic but be responsible. QUALIFICATION 1. Bachelor’s Degree in Communication/Advertising/Mass Media/Any other discipline, Related professional courses would be an advantage. TARGET INDUSTRIES & EXP 1. Digital Agencies, Media Agencies (social media), Advertising Agency, Creative Agencies. Digital media ,online media, social networking Industry 2. 1-5 years of experience in Digital media company/online media company with proven ability to manage a team. COMPETENCIES Behavioural: 1. Excellent presentation skills with an astute and ability to interact with clients, agencies 2. Excellent communication skills both written and oral 3. Good Analytical Skills. • Technical : 1. Strong writing, editing, and proofreading skills 2. Experience in writing for the Web, content management and internet research 3. Experience with social networks and implementation of social media marketing. To apply, pls apply here as well as send us your updated CV and folio mentioning the below details to (so we are able to process your candidature faster): Email subject: Ref: LinkedIn – Copywriter Name: Mobile: Email: LinkedIn profile link: Current company: Designation: Total years of work experience: Portfolio Link: Are you comfortable working from Mumbai & Gurgaon: Annual ctc (in a fixed+variable split if so structured): Salary expectations Notice period: Pls attach your CV We thank you for sending us your profile & details for this role . If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome! Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home. Follow us on LinkedIn to stay updated: Working with us (Our Culture & Ethos) Joining dentsu international, you’ll join a team of 66,000 driven, talented & gifted individuals who work in functions across Media, Creative, Customer experience management & Shared Services. Here, they collaborate every day to write inspiring stories of growth & learning, audacious innovation & dreams that they turn into reality..having a lot of fun as they do that! It is a place of incredible spirit, drive & growth! Inclusion and Diversity We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
Job Title
Copywriter