Job Title: Head of Marketing & PR – Luxury Health & Culinary Brand Location: Mumbai (Andheri West) Experience: 5+ years Industry: Luxury F&B, Wellness, Hospitality, or Lifestyle Brands Employment Type: Full-Time About Neat Meals Company Neat Meals is a premium, chef-led personalized meal service catering to elite clients—celebrities, athletes, and discerning health-conscious individuals. With a focus on wellness, gourmet quality, and discretion, we’re redefining the concept of luxury nutrition in India. We offer curated meal plans, on-location chefs, and farm-to-table experiences designed for busy, wellness-driven lives. Role Overview We are looking for a dynamic and brand-savvy Head of Marketing & PR to lead all consumer-facing communication. This role will own brand strategy, digital presence, influencer partnerships, public relations, and customer acquisition—positioning Neat Meals as the go-to luxury health meal service in India. Key Responsibilities 1. Brand Strategy & Identity Define and evolve Neat Meals’ visual identity, voice, and brand narrative across all platforms. Develop a premium, wellness-oriented brand positioning aligned with elite clientele. Collaborate with founders and creative teams on product messaging and campaign themes. 2. Digital Marketing & Growth Lead performance marketing (Instagram, Google, Meta) to drive high-intent leads and conversions. Oversee SEO/SEM, web presence, and landing pages for subscription optimization. Track campaign metrics, CAC, retention, and ROI to refine strategies. 3. Public Relations & Media Cultivate strong relationships with media outlets, wellness magazines, celebrity managers, and health influencers. Drive consistent editorial features in premium lifestyle publications and digital platforms. Manage media interviews, press kits, brand stories, and event exposure. 4. Influencer & Celebrity Marketing Partner with relevant nutritionists, wellness coaches, celebrity chefs, and film personalities. Lead co-branded wellness experiences, curated boxes, and limited-time collaborations. Leverage organic buzz through set catering and backstage activations. 5. Offline Activation & Events Conceptualize and execute premium activations at wellness retreats, gyms, film sets, and industry events. Oversee branding of meal packaging, chef demos, wellness pop-ups, and invite-only launches. Ideal Candidate Profile 6–12 years of marketing/PR experience, with at least 2+ years in a leadership role. Prior experience in luxury wellness, lifestyle, food, or D2C preferred. Proven record of growing aspirational brands in a competitive market. Deep understanding of Mumbai’s luxury consumer space and influencer ecosystem. Confident, creative, data-driven, and extremely brand-conscious. Bachelor’s degree required; MBA/communications/marketing specialization is a plus. What We Offer Creative freedom to shape one of India’s most aspirational food brands. Access to top-tier clientele, luxury events, and the intersection of food, health, and celebrity culture. Performance-based incentives and potential for equity. Collaborative, chef-led environment rooted in innovation, wellness, and excellence.
Job Title
Head of Marketing and Public Relations