About Amber Amber is a global student accommodation platform that helps students find and book their ideal housing near top universities across the world. With a presence in 100+ cities and partnerships with 300+ property providers, we're transforming the student housing experience through technology, transparency, and data-driven growth. Role Overview We’re looking for a skilled and analytical SEO Analyst with 1–3 years of hands-on experience to help scale our organic growth across global markets. You’ll be responsible for driving technical and content SEO improvements, analyzing performance data, tracking keyword/rank movements, and staying ahead of evolving trends such as Google’s Generative Search (SGE/GEO) and Answer Engine Optimization (AEO) . Key Responsibilities Conduct detailed keyword research , URL mapping , and content gap analysis for service, city, and blog pages. Execute regular technical SEO audits using Screaming Frog, Google Search Console, and PageSpeed tools and work with developers to fix crawl, indexation, and CWV issues. Monitor and report rank tracking across high-priority keywords and regions using tools like Ahrefs and SEMrush. Build automated SEO dashboards and reports using Google Sheets , Looker Studio , and formulas Perform competitor analysis to benchmark Amber’s performance and discover new backlink/content opportunities. Implement and optimize schema markup (FAQ, Review, How-to, etc.) to enhance rich results and AI Overview visibility. Stay updated on the latest Google algorithm updates, SGE/AEO developments, and zero-click SERP trends. Support link-building and content strategy teams by surfacing high-opportunity pages and keywords. Required Skills & Experience 2–3 years of experience in SEO, ideally with marketplaces or global B2C platforms. Proficient in Screaming Frog , SEMrush , Ahrefs , Google Search Console , and GA4 . Strong analytical skills with fluency in Google Sheets (including advanced formulas and visual reporting). Experience in rank tracking , SERP feature targeting , and competitor benchmarking . Knowledge of emerging SEO trends like GEO/SGE , AEO , and entity-based search . Ability to work collaboratively with product, content, and engineering teams. Bonus Points Experience with mobile/app SEO (App Store Optimization for iOS/Android). Experience with China-specific SEO platforms or strategies (e.g., Baidu, Sogou, Shenma). Exposure to international SEO Familiarity with Looker Studio connectors, automated reporting, or SEO Python scripts. Why Join Amber? Work at one of the fastest-growing global student platforms. Exposure to high-scale SEO challenges across international markets. Flat hierarchy, high ownership, and direct access to leadership. A collaborative team that values innovation, data, and transparency.
Job Title
SEO Associate